We’re glad we found you - does any of this sound familiar?

Good news! You’ve finally found an SEO company that gives a crap! We will partner with you to hit your business goals and deliver on what we promise, then the champagne is on you!

  1. You know you need a smart search engine strategy to get your business found. You’ve been doing your research and you’re going cross eyed! There’s so many SEO agencies trying to sell you generic SEO services that mean nothing to you.

  2. There are so many organic strategies that you could be taking advantage of to improve the rankings of your business. Content, links, website updates, local search optimisation – the list goes on! How should it all should fit together to best benefit your business? How do you know what to prioritise to achieve the results you want? We can help!

  3. You’ve been talking to a digital marketing agency but it isn’t quite adding up. You don’t feel like you’re being truly listened to, you’re being sold cookie cutter solutions instead of a thoughtful marketing strategy tailored to your business goals. Happy days – we don’t do cookie cutter or generic, we’ll design a digital marketing strategy to suit your exact needs. Whether you’re a market leader, large scale eCommerce retailer, small local business or anything in between, we’ve got you covered!

  4. You know that there’s more to it than just increasing traffic to your website. You need the right traffic – the kind that converts into sales! You need an SEO provider to delve into the detail and work out exactly what you need to deliver success.

  5. You want to be engaged with a marketing agency that understands your business and will help you grow. So far you’ve just spoken to a lot of smooth sales guys and you’re not excited.

Search Engine Optimisation, Search Engine Marketing, SEO, SEM or whatever else you want to call it can be overwhelming when you don’t have the right digital partner on board. Which is why we’re here to help you make sense of it all. With clear measurement and a transparent, common sense approach to organic growth you’ll love partnering with us – we know a thing or two about SEO management and with no lock in contracts, we’re willing to prove it!

Let's talk

Want to get excited about your SEO strategy? If any of the below sounds like you, let’s chat!

Enough is enough! Stop wondering what a fresh SEO approach could mean for your business and take action. We will work with you to make you feel amazing about your SEO strategy.

  1. You’re spending money and you have no idea if it’s working. ROI? What ROI – your reporting isn’t clear and it’s keeping you up at night. You feel like your money could be better spent.

  2. You’ve invested a lot of time, money and brain power into your 24/7 sales person (your website!) but you definitely think your online presence could be optimised to perform better for you.

  3. You’re not in a loving partnership with your existing digital marketing agency. They’re slow or uncommunicative and you’re frustrated. Is this as good as it gets?

  4. Your current SEO company always seems busy but your qualified traffic doesn’t seem to be increasing. You’ve been waiting and waiting but it’s taking way too long to see results.

  5. You’re getting organic SEO reports but they don’t align with your business goals. How do you tie rankings and SEO solutions to revenue impact? Are they even focussing on the right keywords to drive results for your business?

We’re offering FREE advice! We’ll review your website and traffic data and tell you what’s up. We won’t hold back – you’ll get the good, the bad and the ugly - but you’ll feel empowered for the first time in a long time.

You’ll start thinking that maybe we’re okay – that we’re the good guys and we know what we’re doing! This is going to be fun ;)

Let's Talk

The Big Q’s you should know the answers to

Are your current Search Engine Optimisation strategies working?
Does your SEO solution support your other online marketing channels?
Are learnings from your Google Ads campaigns being applied to your SEO strategy and website content?
Do you know what your conversion rate is and is anyone working on your website to improve this for you?
Where do your enquiries come from, are they being measured?
What’s your bounce rate? Are your website visitors engaging enough with your website and brand to convert?

There are SO MANY critical questions you should be asking to effectively optimise and grow your business via SEO marketing – if you can’t answer all of these questions easily you should definitely speak to one of our web marketing geeks and get some answers – stat!

We’ll get your website platform humming happily.

You’re a tough case? No problem, we thrive on thorny problems – we like to be challenged and we make the most awesome things happen! Our clients rave about our can do, no problem too large attitude. I know – this is starting to sound a little too good to be true, but trust us, when we start solving your challenges and making life easier you’ll start believing in us. Whether you’re on Magento 1 or 2, WordPress, Bigcommerce, Neto or Shopify, we have the know how to make your website play nice with search engines.

Search Engine Optimisation & Your Wider Digital Strategy.

With over a decade of experience in professional SEO management we’ve seen the good, the bad and the very ugly. We create clear marketing plans and strategies to help you prioritise your time and budget to deliver you the very best return.

Our clients love us because we demystify internet marketing. SEO is not a magic trick, it’s not rocket science – it should be plain common sense that when applied in a no-nonsense fashion just works.

What Type Of ‘SEO Stuff’ Do We Do?

There are a tonne of SEO Services we can provide based on your current performance and advertising goals, but if you’re not working on the below activities call us now, because you’re definitely missing out on new sales opportunities!


In depth reporting and analysis
Conversion rate optimisation


Keyword Research & Market Analysis
Competitor Analysis & Monitoring
Website Content & Blog Strategy
Technical Website Review & Monitoring
Speed and mobile optimisation
Local Optimisation
Online Reputation & Link Building


Abandoned cart emails
Remarketing campaigns (previous website visitors, email lists and win back offers)
Email / newsletter signup strategy


Increase signups, VIP list building
List nurturing (potential and existing customers)


Google Shopping (feed optimisation and list segmentation)
Google Search (maximise visibility)
Google Display (dynamic remarketing ads and win back offers)
Google Remarketing


Facebook Remarketing (shopping ads and win back offers)
Brand and product awareness (organic and paid)
Nurturing existing followers and converting to customers

Just In Case You Missed Why You’re Going To Like Us…


No lock in contracts.

We really don’t lock you down! It’s in our best interests to keep you happy and make your website sing and that’s how we like it – no complacency and proactive growth strategies.

We measure EVERYTHING.

You can’t manage what you can’t measure and we’ll get your numbers up to scratch in a jiffy. We can’t stand lack of information and we’ve never met a client who doesn’t feel the same way.

Clear reporting with an ROI focus.

We’ll get you that clarity you’ve been wishing for. Having trouble finding an agency that wants to talk numbers that make sense? Look no further – we make it our business to know how your account is performing in relation to your bottom line and we’ll set real goals with you that tie into your business and just make sense.

We make it our business to understand.

No more vanilla, standard marketing where your account manager doesn’t even really understand your business or product. We get down to detail and we take the time to immerse ourselves in your business with you. We want to know the small detail – because that’s where the golden opportunities lie that everyone else overlooks. We want to make friends with your business and get a little intimate – it won’t be weird, we promise!

We challenge ourselves (and you) all the time.

We push – ourselves, you, the account – we want to know what’s next and where your growth is hiding at. Sometimes it’s annoying – we get excited, you’ve had a big day and just want to chill –we’re that high energy friend that’s going to drag you out and suddenly you realise you’re having a good time!

We care. We really do.

We’ll end with the soppy stuff. We actually just really love what we do and get a kick out of celebrating your wins with you. We look for businesses that want to grow and are looking for a partnership. Our clients stay with us for years, no contracts – because we give a s*!# and try hard.




Firstly, stop being so suspicious 🙂 We’re the good guys remember?

The Opportunity Analysis. *Cue epic music 

It’s a beautiful thing. It’ll answer all those questions that have been niggling at you, keeping you awake at night and making you grumpy.

Your FREE opportunity analysis will tell you the good, the great, the bad and the ugly – we won’t hold back! If you’re already running an SEO campaign we’ll tell you what’s not working and what needs to be done to push for greatness. If you haven’t tried an SEO campaign yet we’ll show you why you should be and what you’re missing out on.

Empower Yourself.

Find Out Where Your Best Opportunities Are Hiding.

What We’ll Do:

  • Discuss your business & understand your goals.
  • Review your website down to the finest detail.
  • Identify where your quickest wins are and why they should be focussed on.
  • Pinpoint your top opportunities for growth and increased ROI.
  • Send you an in depth report on our discoveries, along with suggestions for next steps.
  • Buy you a coffee.

You’ve got nothing to lose and peace of mind, clarity and a free coffee to gain – why not contact us and put us to work?

Who Are Nelson O’Neill Anyway?

Are we really going to like them that much?

You’re still a bit suspicious, aren’t you?! That’s okay, these things take time.

Here’s some cool facts about us. This feels kinda like speed dating – here’s the top line but give us a chance and get to know us better over coffee – it’s our shout 😉

  1. We’re based just out of Melbourne, in Moonee Ponds.
  2. Our toolset consists of all things digital including paid advertising, search engine optimisation, tracking & reporting, content, social and website/software development.
  3. Our business is driven by referrals. People love our fresh take and tell their friends over coffee, barbeques, you get the deal.
  4. We work with all businesses, across all industries. We’ve got over a decade of experience working with the smallest sole tradie to the biggest of brands.
  5. We’ve likely worked with your industry before and know things. Intrigued yet?
  6. We’re going to make you feel better about your marketing – just imagine how that could feel. The difference it could make!
  7. We give a s%$!. And your account is going to thank us for it.
  8. We do the work. Work = outcomes. We get it done, even if it’s hard and annoying. We’re hungry for your praise – just tell us you love us.
  9. We’re not afraid to test. Failure is an opportunity for growth. We push boundaries and try new things.
  10. We like you. We’re intrigued. We want to know more about your business – how about that coffee?


myOzeshop Case Study

Who is myOZeshop? myOZeshop is an Australian owned and operated online store specialising in great quality products at unbeatable value for...

Children’s Cancer Foundation Case Study

While adult cancers receive a large amount of government funding and attention, childhood cancers do not receive the same focus...

Want A Second Opinion?

“Sales are up, traffic has more than doubled and this is just the beginning. We now have accurate data which Nelson O’Neill are using to optimise the account further and improve margins. There is still so much ahead of us at myozeshop, and working with Nelson O’Neill I am confident we will get there faster”

- Tim Knight, Owner, myOZeshop

“Nelson O’Neill has made a significant impact to the Children’s Cancer Foundation’s web presence. Karen and Sean were both so generous with their time and helped us greatly with understanding the importance of web content and data analytics to inform our fundraising strategy. Their work has also ensured the Foundation appears prominently on web searches. We are sincerely grateful for the support of Nelson O’Neill and love the way they work”

- Aileen Boyd-Squires , Chief Executive,  Children’s Cancer Foundation

“We’re not sure how we can adequately thank you for everything you’ve done for One Girl! As a digital charity we are so reliant on SEO & SEM for people to find us and all the tracking you’ve implemented on our One Girl & Do It In A Dress websites will give us learnings that allow us to continue to grow and improve. I’ve lost track of the number of donors who have told me “I found One Girl through a Google search! We literally couldn’t do any of this without you, so thank you. You’re the best.”

- Larissa Ocampo, One Girl

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