Google Ads Agency Melbourne

Google advertising solutions turning
searches into customers

Google Ads campaigns built to turn search demand into real enquiries, sales, and revenue.

Speak To A Real
Google Ads Expert

Join 100+ Businesses Growing with Nelson O’Neill

Great team - excellent communication and awesome at what they do. highly recommend!

Karen, Jordan and the team at Nelson O'Neill are extremely knowledgeable, honest and great to work with

Nelson O'Neill has generously provided pro bono support to One Girl over many years, leaving a tangible mark on our organisation. Through their efforts, they've increased awareness about One Girl and girls' education, deepened our comprehension of our digital audience, and bolstered our ability to draw in donors. Karen, Sean, Jordan, and Fiona are fantastic to work with, delivering exceptional professionalism, responsiveness, and pivotal strategies to elevate our digital presence.

Sean and his team have been amazing with the knowledge, expertise and professionalism. They have been great in providing strategic direction and getting the job done. Highly recommended.

Fantastic service and fast results. After years of trying to navigate the world on digital marketing with only moderate success and a lot of stress, jumping over to Nelson O'Neill who came highly recommended was a no brainer. They fixed many complex issues, stayed in contact with regular updates and thought outside the box to get us the most value from our campaigns. Very highly recommended.

My experience with Nelson O'Neill has been nothing short of positive. They are understanding, responsive, flexible, adapting, professional & brilliant at what they do. I will give my highest recommendation to a business who is looking for a partner, not a profiteer to manage their SEO & Paid ads campaigns. To Nelson O'Neill - keep it up. A business truly worth reaching out to.

Whenever I am asked who I use for all of my digital marketing for my business Tammy Lobato Wigs, I proudly recommend Nelson O'Neill. They are completely responsible for a massive shift upwards in terms of my online presence and ability to be found by my potential clients. Through their expertise and true passion to improve the business of their clients, their work on my Google Adwords, my SEO and general marketing advice has seen my business grow to the point of significant expansion which I genuinely and confidently attribute to their work.

It is really hard these days to find a digital marketing agency who are as data driven as Nelson O'Neill. They focus on, and get great results through careful analysis of what has been working and what has not. On top of that, they have an incredibly friendly and personable team who pride themselves on accountability and always have the stats to back it up. We have worked with Nelson O'Neill for years, and while their company has grown, their values always stay the same. We recommend them very highly.

Sean and the team are very knowledgeable and transparent. Would highly recommend using them as your digital partners.

The team at Nelson O'Neill are a pleasure to deal with, both insightful and highly responsive - a great digital partner

I was recommended to Nelson O’Neill by an ecommerce veteran and highly respected businessman. I had reached out to this contact after our incumbent agency was not getting any results, poor reporting and in general a very lukewarm working relationship. One of my guiding rules in anything is: “If you can't explain it simply, you don't understand it well enough” (Albert Einstein). From the getgo Karen spoke to me in English, not jargon as a lot of marketers tend to. I had a 100% understanding of the ideas and concepts she was throwing at me and in turn I had full confidence in what Nelson O’Neill would deliver. Everything was crystal clear, which as a business owner is very reassuring. In a relatively short space of time our relationship has grown and Nelson O’Neill now manage pretty much all of our digital marketing and website development. They handled a huge site migration to magento brilliantly and I am convinced that had we not been working prior to the migration it would have been a complete disaster. I recently attended a large Retail Conference where a number of delegates spoke of their disasters moving to magento 2. Sales are up, traffic has more than doubled and this is just the beginning. We now have accurate data which Nelson O’Neill are using to optimise the account further and improve margins. There is still so much ahead of us at myOZeshop, and working with Nelson O’Neill I am confident we will get there faster.

Piece of mind, Professional, and Miles ahead of the rest in terms of customer service and pricing. You immediately get a sense that they truly value their clients. I would not hesitate to recommend these guys having investigated and trialled many others!

Nelson O'Neill have been working with the Children's Cancer Foundation on a pro bono basis for almost 2 years now. Their work has made a real impact by increasing awareness of our charity, improving our understanding of our digital audience, and increasing our capacity to attract donors and fundraisers. Karen and Sean are an absolute pleasure to work with and provide a very professional service, always looking for new strategies to optimize our digital presence. We didn't know we needed Nelson O'Neill until we understood what we they could do for us. Aileen Boyd-Squires, Chief Executive

What I really value about Nelson O'Neill is the transparent nature in which they work, their exceptional knowledge and their passion for delivering results. They are also really good to deal with, nothing being too much trouble to help with!

What Our Google Ads Solutions Deliver

Better customers. More revenue. Less waste. Stronger returns.
That’s what we build every campaign to deliver.

Quality

Better leads,
not just more leads.

Focus spend on searches and audiences that are more likely to become genuine customers.

Revenue

Turn paid search into measurable business growth.

Prioritise the campaigns, products and opportunities that contribute directly to sales and revenue.

Efficiency

Get more from the budget you already have.

Cut wasted spend, reduce poor-quality traffic and improve the cost of generating a lead or sale.

Return

Know what your ad spend is actually giving back.

Track performance against real commercial outcomes, then put more budget behind what is producing the strongest return.

Google Ads Services

The right Google Ads mix depends on how your customers search, compare and buy.
We build campaigns around that behaviour, then keep refining where the budget goes based on what actually drives enquiries, sales and revenue.

Google Search Advertising

Be there when someone is actively looking for what you sell.

Search campaigns put your business in front of people at the point of demand. We build around the searches that matter, using keyword targeting, search intent, responsive ads and Smart Bidding to capture opportunities without opening the door to wasted spend.

Where it makes sense, we also use tools such as AI Max to uncover additional relevant searches and improve how ads and landing pages align. Automation helps find opportunities; close search term review, campaign controls and ongoing optimisation keep performance grounded in what actually converts.

Performance Max

Find more customers across Google without losing sight of what makes money.

Performance Max can reach customers across Search, Shopping, YouTube, Discover, Gmail, Maps and Display from a single campaign.

But switching it on is not a strategy. We give Performance Max the inputs it needs to make better decisions: accurate conversion tracking, strong creative, useful audience signals, clean product data and clear revenue goals.

Then we watch where the results are coming from, cut what is not contributing and keep pushing budget toward the areas producing real business.

Google Shopping Advertising

Get the right products in front of people already deciding what to buy.

Google Shopping puts your product image, price and key details directly into relevant search experiences, giving customers useful information before they even reach your website.

We work on the product feed, campaign structure, bidding and conversion tracking so your best opportunities get more attention. The goal is not more product clicks. It is more profitable sales from the products worth putting budget behind.

Demand Gen Advertising

Stay in front of customers before the search and after it.

Demand Gen uses visual ads across YouTube, Shorts, Discover, Gmail, Maps and other Google placements to reach people while they are researching, comparing or considering their next move.

We use it where it has a clear role: introducing the brand, bringing previous visitors back, supporting product consideration or helping move undecided customers closer to action.

The creative has to earn attention, but the campaign still needs a job to do. We build Demand Gen around a defined audience, message and commercial outcome rather than simply buying more reach.

Google Ads Remarketing

Do not lose a potential customer just because they did not act the first time.

Most people do not enquire or buy on their first visit. Remarketing keeps your business visible to people who have already visited your website, viewed products or shown genuine interest.

We use remarketing across Search, Performance Max and Demand Gen where it supports the journey, helping bring people back with a stronger reason to enquire, purchase or take the next step.

The aim is simple: turn more of the interest you have already paid for into business.

Nelson O'Neill
The Google Ads Agency in Melbourne Businesses Can Rely On

At Nelson O’Neill, we manage Google Ads with one question in mind: is your budget actually producing commercial value?

That means looking beyond clicks and impressions to the numbers that matter most, including qualified leads, sales, cost per acquisition and return on ad spend. We use Search, Performance Max, Shopping, Demand Gen and remarketing based on where they fit in the customer journey, not because every account needs every campaign type.

You will know what is driving results, what is wasting spend and what we are changing next. That is how we approach Google Ads management in Melbourne: clear strategy, accountable performance and constant improvement.

Why Choose Nelson O’Neill as
Your Google Ads Agency

A Fresh And Transparent Approach to Digital Marketing

Choosing a Google Ads agency should come down to more than certifications and dashboards. You need an Australian-based team that can see where the money is going, what is driving results and where performance can be pushed further.

Let’s find out what your Google Ads could be doing better.

Google Premier Partner

Work with a Google Premier Partner recognised among the top-performing participating agencies in Australia.

You get proven Google Ads capability, access to platform support and insights, and an Australian-based team working with Google’s latest advertising tools every day.
Focused on what makes money

Clicks are easy to report. We look at the numbers that actually matter: qualified leads, sales, revenue, cost per acquisition and return on ad spend.

Our Google ads team makes campaign decisions around commercial performance, not vanity metrics.
AI, with someone at the wheel

We use Google’s automation and AI where it gives the campaign an advantage, but we do not hand over the account and hope for the best.

Our Google advertising specialists review search terms, bidding, audiences, creative and conversion data to make sure automation is working towards the right outcome.
See where every dollar goes

You should never have to guess what your Google Ads budget is doing.

Our team keeps reporting clear and tied back to the business, so you can see what is spending, what is converting and what is actually contributing to revenue.
Work directly with our Australian-based team

No layers of account management between you and the work.

You work directly with experienced Google Ads specialists based in Australia who know the account, understand the strategy and can explain what is changing and why.
No lock-in contracts

We would rather earn the relationship through performance, transparency and good work than keep you tied to a long-term contract.

You stay because the campaigns are delivering and because you have an Australian-based team you can actually speak to, not because the paperwork says you have to.

How we make Google Ads work harder
Our winning process

Good performance comes from getting the strategy, tracking, targeting, ads, landing pages and budget working together.

Then we keep refining each part based on what the data is actually telling us.

google ads budget - google ads services and management in melbourne

Goals and Budget

We start with the outcome.

That might be more qualified leads, more sales, a lower cost per acquisition, better ROAS or growth in a new market.

From there, we set the strategy and budget around the opportunity, the competition and what the numbers need to look like for the campaign to make commercial sense.

Analytics and Research

Before we change anything, we work out where the account stands.

For existing campaigns, we review performance, conversion tracking, search terms, bidding, targeting, budget allocation and wasted spend.

For new campaigns, we look at the market, competitors, customer behaviour and search demand to find where Google Ads has the strongest chance of delivering.

Search Intent and Audience Signals

Keywords still matter. They are just not the whole story anymore.

We look at what people are searching for, what those searches say about intent and which audience signals can help Google find more of the right people.

For Search campaigns, we balance keywords, match types, Smart Bidding and broader matching technology without letting automation run unchecked.

google ads process conversion tracking 2

Conversion Tracking and Measurement

If the tracking is wrong, the optimisation is wrong.

We measure the actions that matter: enquiries, calls, bookings, purchases, revenue and qualified leads.

Where it makes sense, we also use enhanced conversions and first-party data to give Google better signals and a clearer idea of what a valuable customer looks like.

Landing Page Optimisation

The click is only worth something if the page does its job.

We review whether the landing page matches the search and the ad, whether the offer is clear and whether anything is getting in the way of the next step.

That includes messaging, calls to action, mobile usability, page structure and conversion friction.

Ad Copy and Creative

Google Ads now works with more than text alone.

Depending on the campaign, that can include headlines, descriptions, images, video, logos and product data.

We build and refine these assets around the customer, the offer and the reason they should choose you, so Google has better material to work with and the message stays sharp.

google ads process - smart bidding and campaign opitmisation

Smart Bidding and Campaign Optimisation

Google’s automation can move fast. It still needs direction.

We use Smart Bidding where it fits the goal, whether that is conversions, CPA, conversion value or ROAS.

Our job is to make sure the data is clean, the target is right and the budget is not quietly leaking into areas that do not deserve it.

Launch and Ongoing Optimisation

Launch is when the real work starts.

We keep reviewing search terms, audiences, products, creative, locations, budgets, landing pages and conversion data to find what is working and what is getting in the way.

We cut waste, back stronger performers and make decisions based on meaningful trends, not noise.

google ads process - performance reviews

Performance Reviews and Reporting

Clicks and impressions matter, but they are not the final score.

We focus reporting on the numbers that tell us whether Google Ads is actually doing its job:

Leads and qualified leads
Sales and revenue
Cost per acquisition
Conversion value
Return on ad spend
Customer acquisition

You get a clear view of what is working, what we are changing and where the next opportunity sits.

Industries We Work With

Don’t see your industry listed? We work across a wide range of markets and build Google Ads strategies around your audience, search demand and commercial goals.

Other Paid Marketing Services We Provide

Strategic solutions to strengthen your online visibility and website experience,
helping more customers find, trust and choose your business.

Discover 5 revenue opportunities
your account is missing, absolutely free.

What do I get?

Frequently Asked Questions

What Is Google Ads?

Google Ads is Google’s online advertising platform. It allows businesses to reach potential customers across Search, Shopping, YouTube, Discover, Gmail, Maps and the Google Display Network.

Depending on your goals, campaigns can be optimised for sales, leads, revenue, customer acquisition, website traffic and brand awareness.

How Long Does Google Ads Take to Work?

Google Ads can begin generating traffic and conversions shortly after campaigns are approved and launched, but meaningful optimisation takes time.

How quickly results develop depends on your budget, search volume, competition, conversion volume, sales cycle and campaign type.

Rather than relying on a fixed timeframe, we assess campaigns once enough useful data has been collected to make informed optimisation decisions.

What Is Performance Max?

Performance Max is a goal-based Google Ads campaign that can access Google’s advertising inventory through a single campaign.

It uses Google AI across bidding, audiences, creative, and optimisation to identify opportunities across Search, Shopping, YouTube, Discover, Gmail, Maps, and Display.

Performance Max works best when it has accurate conversion data, strong creative assets, useful audience signals and clearly defined business goals.

What Is AI Max for Search?

AI Max is an optimisation feature within Google Search campaigns that uses Google AI to expand relevant search coverage and improve ad relevance.

It can use broader matching and keywordless technology alongside your existing keywords, ads and landing pages to identify additional search opportunities.

AI Max does not replace campaign management. Search term quality, brand controls, budgets, location targeting, conversion data and landing pages still need to be monitored and managed.

What Is Demand Gen?

Demand Gen is Google’s visual and audience-led campaign type for reaching potential customers across YouTube, Shorts, Discover, Gmail, Maps and the Google Display Network.

It can support awareness, consideration, remarketing and conversions using image and video creative.

Google is progressively transitioning traditional Display advertising into Demand Gen.

What Is Smart Bidding?

Smart Bidding uses Google AI to optimise bids based on the likelihood and potential value of a conversion.

Depending on the campaign objective, strategies can optimise towards conversions, target CPA, conversion value or target ROAS.

This allows advertisers to focus less on manually adjusting individual bids and more on strategy, conversion quality and campaign performance.

What Is a Good Cost Per Click for Google Ads?

There is no universal good cost per click.

CPC can vary significantly depending on your industry, location, competition, customer intent and campaign type.

A higher CPC is not necessarily a problem if those clicks are generating profitable customers. That is why we assess CPC alongside cost per acquisition, revenue, conversion quality and ROAS.

How Much Should I Spend on Google Ads?

There is no one-size-fits-all Google Ads budget.

The right investment depends on your goals, competition, acquisition costs, market opportunity, conversion rate and expected customer value.

We work backwards from your commercial objectives to recommend a budget that gives the campaign enough opportunity to generate useful data and meaningful results.

Is Google Ads Worth It?

Google Ads can be highly effective when the strategy and economics make sense.

It gives businesses access to people actively searching for products and services, while also providing opportunities to reach potential customers across Google’s wider advertising ecosystem.

Results depend on your campaign strategy, offer, website, conversion tracking, competition and ongoing optimisation.

Does Google Ads Improve SEO Rankings?

No. Paying for Google Ads does not directly improve your organic Google rankings.

SEO and Google Ads operate independently.

However, Google Ads data can provide useful insights into search behaviour, conversion intent, messaging and landing page performance. These insights can support your wider SEO and digital marketing strategy.

Can I Manage Google Ads Myself?

Yes. Any business can create and manage its own Google Ads account.

The challenge is ensuring campaigns are structured correctly, conversion tracking is accurate, automation is used appropriately, and your advertising delivers commercially viable results.

Working with a Google Ads agency gives you access to specialists who can manage strategy, measurement, optimisation and ongoing analysis while you focus on running your business.

Why Work With a Google Ads Agency in Melbourne?

A specialist Google Ads agency can help you reduce wasted spend, improve conversion measurement and make better use of Google’s increasingly automated advertising platform.

When choosing an agency, look for proven Google Ads experience, transparent reporting, commercial understanding, reliable conversion tracking and a clear strategy for improving business results.

Ready to Get
More From Google Ads?

Google Ads has changed significantly from the days of manually bidding on individual keywords.

Today, effective campaigns combine search intent, accurate conversion data, strong creative, Smart Bidding, first-party customer insights and Google’s AI-powered advertising technology.

Nelson O’Neill combines these tools with experienced campaign management, transparent reporting and a clear focus on commercial results.

Google Ads Agency Melbourne

Google advertising solutions turning searches into customers

Speak To A Real Google Ads Expert

Join 100+ Businesses Growing with Nelson O’Neill

What Our Google Ads Solutions Deliver

Quality

Better leads, not just more leads.

Revenue

Turn paid search into measurable business growth.

Efficiency

Get more from the budget you already have.

Return

Know what your ad spend is actually giving back.

Google Ads Services

Google Search Advertising

Performance Max

Google Shopping Advertising

Demand Gen Advertising

Google Ads Remarketing

Nelson O'Neill The Google Ads Agency in Melbourne Businesses Can Rely On

Why Choose Nelson O’Neill as Your Google Ads Agency

A Fresh And Transparent Approach to Digital Marketing

Google Premier Partner

Focused on what makes money

AI, with someone at the wheel

See where every dollar goes

Work directly with our Australian-based team

No lock-in contracts

How we make Google Ads work harder Our winning process

Industries We Work With

Ecommerce & Retail

Professional Services & B2B

Education & Training

Healthcare & Wellness

SaaS & Technology

Government & Public Sector

Finance, Legal & Accounting

Hospitality, Travel & Lifestyle

Other Industries

Other Paid Marketing Services We Provide

Microsoft Ads

LinkedIn Ads

TikTok Ads

Pinterest Ads

AI & ChatGPT Ads

Discover 5 revenue opportunities your account is missing, absolutely free.