Social Media Agency Melbourne

Social Media Agency Marketing

Connecting Melbourne brands with authentic, results-focused social media advertising solutions.

Social Media Banner

Melbourne's Premier Social Media Marketing Services 

Boost your digital presence,
build authentic connections with powerful social media advertising.

Navigating the online can be like finding your way through Melbourne’s laneways. Each social media platform has its vibe, just like every suburb. At Nelson O’Neill, your local social media agency in Melbourne, we help your business speak the correct language on every platform. We ensure your brand doesn’t just talk – it connects with the locals.

Tap into Facebook’s Lookalike Audiences, capitalise on dynamic ad placements, and dive into detailed Pixel insights. With precise targeting capabilities, Facebook advertising engages the exact demographic slice resonating with your brand.


Dive into Instagram’s Stories ads, utilise shoppable posts, and explore the reach of IGTV. With a focus on aesthetics, Instagram advertising allows brands to craft visually compelling narratives that captivate and convert.


Elevate your presence with Sponsored Content, engage audiences with InMail campaigns, and navigate LinkedIn’s robust ad analytics. Catering to professionals and industries, LinkedIn advertising connects with decision-makers and establishes B2B relationships like no other.


Tap into For You Page placements, join Trending Challenges, and utilize branded AR content. TikTok advertising offers brands an opportunity to ride the wave of viral trends and engage a younger, dynamic audience.

Master TrueView ad campaigns, utilise non-skippable ads, and navigate YouTube’s detailed analytics. As the titan of video content, YouTube advertising brings your brand to life, reaching vast audiences with engaging visuals.

Expert Social Media Advertising in Melbourne

Social media is a beacon in the digital space. It’s where real conversations about brands happen. Many turn to these platforms for guidance and feedback, making it prime space to reach your customers. At Nelson O’Neill, we deeply feel Melbourne’s vibe.

Social media advertising isn’t just about ads—it’s about sharing your brand’s heart, and we’re here to help it beat louder.

Boost Your Brand Visibility

Make Your Mark Online

In the crowded digital landscape, standing out is crucial. Social media advertising is your answer, with people spending an average of 2.5 hours daily on platforms like Facebook and Instagram.


At Nelson O’Neill, we prioritise results over buzzwords. We expertly connect your business to your target audience, ensuring they see your brand when and where it matters. From Melbourne moms to CEOs seeking B2B solutions, we reach your ideal customers.


More than just being seen, we foster genuine connections that drive sales and loyalty. Want to boost your social media presence without the fluff? Trust Melbourne’s leading social media agency, Nelson O’Neill. We refine and amplify your campaigns.

Social Media Advertising Costs & Dynamic Strategy Adjustments

The digital social media advertising cost is not static; it evolves daily. A business owner must know that an investment isn’t locked into a one-size-fits-all approach. Here’s why social media advertising stands out:

  1. Budget Control: Social media platforms like Facebook and LinkedIn give you complete control over your daily or campaign-specific budget. Whether you’re a startup wanting to test the waters with limited social media ad spending or an established brand aiming for a broad reach, social ads can accommodate all.
  2. Adapt in Real-Time: See a sudden trend or a change in user behaviour? Social media platforms allow for on-the-fly adjustments. If an ad isn’t performing as expected, we can tweak the content, visuals, or targeting parameters without missing a beat.
  3. Testing Ground: Social media advertising excels in A/B testing, especially with strategic ad placements. By running two ad versions simultaneously and evaluating their performance, businesses can optimise their campaigns, ensuring maximised return on investment.
  4. Performance Metrics at Hand: Measuring ROI can be ambiguous in traditional advertising. Every click, impression, and conversion is trackable with social ads. You get a clear picture of your social media campaign performance, ensuring transparency and accountability.

Nelson O’Neill is Melbourne’s top social media agency. We mix smart planning with saving you money. Every brand in Melbourne has its own special story. So, we make plans that fit just right for each one. Work with us, and stay ahead online. We help you grab chances and spend wisely on ads.

Precision Retargeting

In today’s saturated digital marketplace, grabbing a customer’s attention once isn’t enough. Here’s why retargeting with social media advertising is a game-changer:
  1. Track & Re-Engage: Every online customer interaction with your brand leaves a digital footprint. Social media platforms capture this data, allowing businesses to re-engage users who have shown interest but have yet to convert.
  2. Increase Conversion Rates: According to marketing studies, only 2% of first-time website visitors convert. Retargeting brings back the remaining 98%. By consistently presenting your brand to these potential customers through focused lead generation strategies, the chances of conversion significantly increase.
  3. Cost-Efficient Engagement: Retargeting focuses on people familiar with your brand, making them more likely to convert. This targeted approach often results in a higher ROI than targeting new audiences.
  4. Customised Ad Experiences: Data analytics can tailor Retargeting ads based on user behaviour. If they view a specific product or service, social media advertisements can showcase that offering, making it more relevant to the user.
  5. Minimising Ad Fatigue: Constantly bombarding users with the same message can lead to ad fatigue. With the tools available, Nelson O’Neill ensures retargeting efforts are varied and spaced appropriately, avoiding over-saturation and maintaining user interest.
At Nelson O’Neill, Melbourne’s leading social media agency, retargeting is about smart reconnections. We study customer behaviours to sharpen strategies for users across all platforms (mobile, tablet & desktop), turning missed chances into genuine business opportunities.

Precision-Driven Audience Engagement

In social media advertising, precision is paramount. When leveraged correctly, social media advertising platforms offer robust targeting options that can achieve pinpoint accuracy in reaching specific audiences. Here’s a quick breakdown:
  1. Demographic Targeting: Platforms like Facebook and Instagram allow you to target users based on age, gender, education, job function, and more. If you want to reach a 25-34 year-old, college-educated, tech-savvy audience in Melbourne, it’s possible.
  2. Behaviour & Interest-Based Targeting: Ever wondered how some social ads seem so eerily relevant to your interests? It’s because platforms track user behaviour and interests. As a business, you can tap into these insights to ensure your social media advertisements are shown to people most likely to resonate with your offering.
  3. Location-Specific Targeting: For businesses that operate within a specific locale like Melbourne, geographic targeting is invaluable. You can narrow your target audience to specific suburbs or regions, ensuring maximum relevancy and impact.
  4. Retargeting Capabilities: Most online browsers don’t purchase on their first visit. With retargeting, you can re-engage those who’ve interacted with your brand, be it a visit to your website, engagement with a previous social media ad, or any other online touchpoint.
At Nelson O’Neill, Melbourne’s strategic social media partner, we don’t just post ads; we target with precision. Using real-time analytics, we ensure your brand not only reaches but also impacts the right audience. In a bustling digital Melbourne, we make your brand standout and promise growth through enhanced visibility.

Instant Website Traffic Boost & Tangible Results

In today’s digital marketplace, time is of the essence. Business owners don’t have the luxury of waiting months to see a return on investment. Here’s the business case for social media advertising:

  1. Rapid Engagement: Social Media Platforms like Facebook, Instagram, and LinkedIn have massive active user bases. An effective ad can immediately tap into this target audience, delivering your brand message directly to their screens, often within minutes of launch.
  2. Data-Driven Decision Making: Rely on real-time analytics. Track how many people saw your ad, clicked on it, and took meaningful action, such as signing up or purchasing. This quick feedback loop allows for nimble adjustments to maximise results.
  3. High Conversion Potential: With the ability to hyper-target ads based on interests, behaviours, and demographics, social media platforms can showcase your brand to those most likely interested. It’s not just about getting eyes on your business—it’s about getting the right eyes.
  4. Cost-Effective Campaigns: Traditional advertising can eat up budgets with less direct engagement. In contrast, social media advertising offers a more cost-efficient approach, with pay-per-click models ensuring you only pay for genuine, interested traffic.
  5. Integration with Other Marketing Channels: Running a special promotion or a limited-time offer? Social ads can amplify these efforts, driving more immediate traffic to these initiatives.

At Nelson O’Neill, Melbourne’s leading social media marketing agency, we’re in tune with the city’s business heartbeat. We balance swift results with quality, utilising website traffic keywords to enhance our strategies. Our expertise crafts potent social media advertising campaigns, driving immediate and measurable outcomes. In this digital age, every click counts. With our tailored approach, each click boosts your website traffic, grows your audience, and amplifies your profits.

Data-Driven Decision Making

In digital marketing, data isn’t just figures on a screen; it’s the compass that guides your brand’s trajectory and campaign objectives. Here’s how social media advertising with Nelson O’Neill ensures measurable and actionable insights:

  1. Transparent Metrics: We believe in complete transparency. Every impression, click, and conversion is logged and presented to you. There’s no ambiguity – you see firsthand how your social media campaign performs.
  2. ROI-Focused Analysis: Knowing your return on investment is critical, especially in lead generation. We break down the cost per acquisition (CPA), ensuring you understand the value derived from every dollar spent on generating potential leads.
  3. Behavioural Insights: Beyond mere clicks, we analyse user behaviour. How long did they engage with the social media ad? Did they share or comment? These granular details provide a deeper understanding of your audience’s preferences and behaviour.
  4. Continuous Optimisation: Based on the insights drawn from real-time data, our strategies are not static. We fine-tune ad content, targeting parameters, and budget allocations to ensure optimal performance.
  5. Clear Reporting: At Nelson O’Neill, we translate complex analytics into clear, actionable reports. We ensure that even without a digital marketing background, you grasp the campaign’s successes and areas for improvement.

Data shines as a beacon of clarity in the ever-evolving social media advertising landscape. At Nelson O’Neill, Melbourne’s trusted social media marketing agency, our dedication to analytical precision means you’re not just getting ads – you’re gaining a strategic ally committed to propelling your brand to new heights.

Social Media Strategy & Campaign Execution

Enhance your brand's impact with dynamic social media management strategies.

Boost your brand’s voice with top-tier social media strategies.
Choosing us as your Social Media Agency in Melbourne means embracing quality and building enduring relationships. We understand the nuances of audience insights, algorithmic shifts, and real-time engagement.

Starting with a thorough understanding of your objectives, we apply our expertise to design a specific strategy to ensure your brand’s success on platforms like Facebook, Instagram, LinkedIn, and more. Every step, from audience segmentation and content curation to ad placements and performance analytics, is meticulously planned. Rely on our seasoned professionals to navigate the social media landscape, ensuring your brand receives the spotlight and interaction it merits.

  • Audience Segmentation & Insights

    Navigating Social Media Algorithms for Precision Targeting

    Using platform-specific insights and social listening tools, Nelson O'Neill taps into detailed audience metrics such as engagement rates, platform preferences, and interaction histories. We dissect Facebook Pixel data, Instagram Insights, and LinkedIn analytics to tailor your content for optimal visibility and relevance. By aligning with user behavior patterns and preferences, we ensure your brand's campaigns seamlessly integrate into the user journey. Our expertise within Melbourne's unique social media ecosystem positions your messaging at the forefront of your desired audience's feed.

  • Customised Social Media Ad Design

    Synchronizing Ad Copy with Visual Aesthetics

    Navigating the ever-evolving algorithms of platforms like Facebook, Instagram, and LinkedIn, Nelson O'Neill dives deep into platform analytics to craft ad copy that aligns with audience behaviors and trends. Pairing this with curated visuals aligned to platform-specific best practices, we ensure maximum ad recall and click-through rates. Our strategy, steeped in the nuances of Melbourne's social media space, ensures that every campaign not only garners impressions but also drives meaningful interactions. Your brand isn't just presented; it's positioned for optimal engagement.

  • Split Testing for Ad Optimisation

    Utilising Insights from A/B Tests for Peak Performance

    Navigating the intricacies of social media algorithms demands more than just intuition. At Nelson O'Neill, we employ rigorous A/B testing to decipher which ad elements — from copy to visuals — resonate most effectively with your target audience. By analyzing key performance indicators (KPIs) and platform-specific engagement metrics, we refine and pivot campaigns for optimal ROI. Anchored in the pulse of Melbourne's digital audience, our data-centric approach transforms insights into actionable strategies, ensuring your campaigns consistently hit the mark.

  • Optimising Click-Through with Dynamic CTAs

    Converting Scrollers to Clickers in Melbourne's Digital Ecosystem

    In social media strategy, a Call-to-Action isn't merely an afterthought—it's the gateway to conversion. Nelson O'Neill delves into platform-specific analytics and user engagement patterns to craft CTAs that resonate and prompt action. By aligning CTAs with user intent and Melbourne's digital pulse, we ensure that every scroll pauses, every glance leads to a click. It's more than just visibility—it's about transforming passive engagements into tangible interactions, making every touchpoint with your brand a step closer to your goals.

  • Mobile-First Approach to Advertising

    Mastering Ad Placements in the Scroll-and-Swipe Era

    In the landscape of social media, mobile reigns supreme. As newsfeed scrolling becomes the norm and Stories dominate user engagement, Nelson O'Neill places mobile at the core of our campaign designs. We dive deep into mobile analytics and platform-specific best practices to ensure ads shine brightly on every device size. Within the bustling digital terrain of Melbourne, we prioritize delivering a seamless mobile ad experience, turning screen taps into meaningful brand interactions.

  • Strategic Investment in Digital Advertising

    Navigating Ad Spend for Optimal Ad Placements and Reach

    Within the ecosystem of social media platforms, efficient ad spend isn't merely about quantity but quality placements. As ad spaces get crowded and auction systems become more competitive, the art of strategic bidding becomes paramount. Nelson O'Neill employs platform-specific insights, analyzing trends from Facebook's Ad Manager to Instagram's ad delivery system, ensuring each dollar invested achieves its maximum potential. In the digital hustle of Melbourne's market, our focus remains clear: positioning your brand effectively, reaching your desired audience, and securing optimal engagement rates for every ad dollar spent.

  • Ad Spend Optimisation in Social Platforms

    Crafting Budget Plans for Maximum Digital Impact

    In social media advertising, understanding the intricacies of ad placements, bid strategies, and audience segments is paramount. Deciding how and where to allocate resources within Facebook's Ads Manager, Instagram's promotion tools, or LinkedIn's campaign budget options can determine a campaign's triumph. Drawing from Melbourne-specific insights and platform analytics, Nelson O'Neill assists brands in directing their ad spend where it counts the most. Our goal: ensure each allocated dollar amplifies your brand's reach and engagement, connecting authentically with your desired audience segments.

  • Navigating Bidding Strategies in Digital Advertising

    Charting Success Paths in the Platform Bid Wars

    Digital marketing is akin to a vibrant marketplace where brands compete for visibility and meaningful engagements. Understanding the nuances of various bidding strategies is paramount to ensuring your brand isn't just heard and effectively engaged with. At Nelson O'Neill, we take pride in translating these strategies' complexities, ensuring your brand consistently receives optimal value.

    CPC (Cost-per-click): Think of this as a targeted approach. Suited for brands looking to channel potential customers to their sites, you invest every time someone clicks on your ad, ensuring you're paying for genuine interest.

    CPM (Cost-per-thousand-impressions): This is about casting a wider net. Perfect for brands focused on building awareness, you're investing in ensuring your message reaches a broad audience, paying for every 1,000 eyeballs that see your message.

    CPA (Cost-per-acquisition): The precision tool in your social media toolkit. Optimal for brands with a conversion focus, ensuring you only invest when the viewer takes a desired action - a purchase, a sign-up, or any measurable interaction.

    Infused with insights from Melbourne's evolving digital environment, Nelson O'Neill is your compass, ensuring you pick the most effective route to achieve your business objectives.

  • Interpreting Key Performance Indicators (KPIs)

    Making Every Dollar Count

    In digital advertising, efficiency is key. It's not just about social media ad spending, but spending smartly. At Nelson O'Neill, we master Melbourne's digital trends, maximising every dollar of your ad investment.


Nelson O’Neill: Melbourne’s Authentic Australian-owned Social Media Marketing Agency.

We’re not just about social; we’re about results. We specialise in social media advertising and offer various digital marketing solutions for businesses throughout Australia. As a leading agency in the social media landscape, our clients trust our expertise and our consistent history of delivering exceptional results. 

We don’t just market, we partner – working hand-in-hand with clients to elevate their online presence. Fueled by passion, we’re committed to making a positive difference in your business’s growth.

Why Choose Nelson O’Neill for Premier Social Media Agency in Melbourne?

Navigating the bustling lanes of social media can be tricky for local Melbourne businesses. Like every café has its unique brew, every brand needs its distinct online voice. 

At Nelson O’Neill, a trusted social media marketing agency in Melbourne, we ensure that every post and every video resonates with your brand’s essence. We marry intuition with hard data, keeping a finger on the pulse of trends and audience desires. 

Whether it’s Facebook, InstagramLinkedIn, YouTube or TikTok, we optimise your presence. And here’s our promise: With us, you’re always in the loop, fully understanding each step and its outcome. Clear communication and visible results – that’s our blend.

No Lock-in Social Media Advertising Management Contracts!

Experience the dynamism of social media management without the chains of long-term obligations. Engage on your terms, driven by results.

Customised Social Media Strategies for Brand Amplification

No two brands are the same, nor should their social media marketing strategies be. With our bespoke approach, watch your brand narrative evolve and resonate.

24/7 Access to Real-Time Social Media Insights & Complete Transparency

Monitor your brand's social pulse in real time. Access comprehensive reports whenever you wish and see the story behind every metric.

Direct Contact with Social Media Experts

Your brand deserves undivided attention. Engage directly with dedicated social media experts, ensuring swift, impactful decisions without middlemen.

Our Social Media Management Work

Happy Social Media Clients

Digital Marketing Director


Digital Marketing Director

FREE $5000 AUD
Social Media strategy session with our certified experts.

Frequently Asked Questions

Dive into the world of social media advertising with Nelson O’Neill! 🚀

We believe in empowering through knowledge, not hoarding it. Curious about how social campaigns tick? Let’s demystify it together. #ShareTheKnowledge #SocialMediaMastery

Social media advertising refers to creating and using paid ads and disseminating promotional content on platforms and mobile devices like Facebook, Instagram, LinkedIn, TikTok, Youtube and more.

Brands pay these platforms to showcase their ads to specific user demographics.

Social ads are highly effective when tailored to the right audience. According to a 2020 report by Datareportal, ad recall from various social media sites stands at about 60%, indicating that users often remember the ads they see on these social media platforms.

The effectiveness of a social media platform varies by target demographic and industry.

For instance, B2C businesses might succeed more on Instagram or Facebook, while B2B companies often turn to LinkedIn. Determining where your target audience spends most of their valuable time is essential.

For optimal social media advertising, consider the following best practices. Note that individual campaigns may require additional methodologies for peak performance.

  1. Deep Audience Segmentation: Begin with a granular understanding of your target audience. Dive deep into demographic data, psychographic profiles, and behavioural patterns. Utilizing advanced analytics tools can provide insights into niche segments, allowing for hyper-targeted campaigns.

  2. Strategic Content Development: Construct content that doesn’t just resonate, but evokes desired responses. This includes leveraging psychological triggers, cultural touchpoints, and industry-specific nuances. Engage in A/B content testing to determine which messages truly hit the mark.

  3. Mastery of Platform-Specific Tools: Don’t just use, but master the intricacies of each platform’s advertising tools. For instance, Facebook’s Ads Manager is a goldmine of features, from Lookalike Audiences to Detailed Targeting options. Understand the nuances of each platform’s algorithm and ad bidding system to maximize your ad placements and reach.

  4. Budget Allocation with Precision: Ensure your budget aligns not just with broad objectives, but with micro-goals within your campaign. Consider factors like ad placements, time of day, audience overlap, and frequency capping. Utilize predictive modelling tools to forecast budgetary needs based on desired outcomes.

  5. Data-Driven Refinements: Continuously monitor your social ads with a focus on key performance indicators (KPIs). Use tools like pixel tracking, UTM parameters, and platform-native insights to gain a deep understanding of ad performance. Engage in iterative testing, making data-informed tweaks for ongoing optimisation.

By diving into these intricate details, your social media advertising endeavours become more than just campaigns; they’re masterfully executed strategies poised for success.


  1. Precise targeting based on demographics, behaviours, and interests.
  2. Cost-effective compared to traditional advertising methods.
  3. Real-time metrics to measure campaign performance.


  1. Ad fatigue can occur if users see the same social media ads repeatedly.
  2. Requires consistent monitoring and adjustments.
  3. Results can vary based on platform algorithm changes.

Promote a product on social media networks by:

  1. Showcasing high-quality images and videos of the product.
  2. Sharing user testimonials and reviews.
  3. Hosting giveaways or contests to create buzz.
  4. Leveraging influencers to reach a wider audience.
  5. Creating engaging stories or posts to highlight product features and benefits.

Choosing a local social media agency in Melbourne like Nelson O’Neill ensures you gain in-depth knowledge of Melbourne’s market, culture, and consumer behaviour, making your campaigns more targeted and effective.

We manage accounts on all major platforms, including Facebook, Instagram, LinkedIn, TikTok and Youtube. 

Yes, with precision ad placements and targeting settings, we can focus your campaigns on specific demographics or regions within Melbourne.

Costs can vary based on campaign objectives, platforms used, ad spends, and duration. We recommend reaching out for a customised quote.

Yes, we have specialised packages designed for startups and local businesses. We aim to provide effective social media marketing solutions for businesses of all sizes.

sean o neill digital marketing director e1669710982428

Do you have more questions?
Our digital marketing experts are here to help.

Other Marketing Services

Level up your Google Ads knowledge

How Helpful Content Should Be Written? 10 Things You Should Know

Released last August 25, 2022, the new Google Helpful Content Update rewards content creators who provide value to search engine users.

Ready to Scale your Business?
Get your FREE SOCIAL MEDIA STRATEGY now and let us help you win!

Website Traffic

Increased Website Traffic

Generated Leads

increased lead generation

Increase Conversions

Business growth with digital marketing