Skyrocket your eCommerce success with Melbourne's Premier Google Shopping Agency.
Showcase Your Products to the Right Audience.
Connect with the most relevant shoppers, whether Online, On-The-Go, or In-Store.
Success in Google Shopping Advertising starts with goal-setting. Whether your objectives are to increase customer acquisition, elevate sales, or bolster brand awareness, Google Shopping Ads can be a potent tool.
Start by defining quantifiable and specific targets, such as a 10% increase in conversion rate (CVR) or a 20% boost in click-through rates (CTR).
This clarity will guide your advertising strategy and ensure your efforts will yield tangible, measurable results.
Google Shopping Ads offer a unique platform to highlight your products right when potential customers are ready to buy. The key is in creating engaging, visually striking product listings.
Prioritise high-quality images, crisp and compelling descriptions, and competitive pricing.
Do note, Google uses data points such as the product title, description, and category to match your products to user searches, so effective SEO practices are crucial in this phase.
Maintaining peak Google Shopping Ad Performance is a dynamic process. Regular optimisation is essential and involves a combination of A/B testing, in-depth analytics, and responsive adjustments.
This could mean refining your ad copy based on high-performing keywords or adjusting bids for optimal cost-per-acquisition. Utilising advanced features like automated bidding and audience targeting can also enhance ad efficiency.
With Google Shopping Ads, strategic optimisation can significantly increase your return on investment and maintain your competitive edge.
Get noticed and drive sales with Google Shopping Ads!
Google Shopping Ads present distinct benefits for businesses seeking to enhance digital marketing efficiency and stimulate e-commerce conversions. It grants businesses access to a finely targeted audience and the ability to exhibit aesthetically attractive product listings.
This approach paves the way for effective engagement with online shoppers, leading to a substantial boost in online sales performance.
Connect your products with the perfect shoppers
Imagine your products at the forefront of Google’s search results, catching the eye of keen online shoppers. That’s the power of Google Shopping Ads – a tool that we at Nelson O’Neill have mastered. We know how to make your offerings visible but impossible to overlook for the digitally engaged shopper.
Google Shopping Ads aren’t just advertisements; they’re your virtual storefront, showcasing your products in high resolution with compelling descriptions and competitive prices. This platform isn’t merely about advertising but engaging, capturing, and converting. But knowing the platform exists and how to use it to its full potential are two different things. That’s where we come in.
As a leading Google Shopping Advertising Agency in Melbourne, we at Nelson O’Neill are experts at amplifying your business’s digital presence. We make your ads more than just listings. We create custom developed strategies specific for your brand which will help you stand out in the bustling marketplace.
How Google Shopping Ads Work
Nelson O'Neill's winning process in creating successful Google Shopping Campaigns
Crafting compelling product titles and descriptions
Ever wondered how some products immediately catch your eye while others blend into the background? It's all in the details: a sharp, punchy title and a well-crafted description that speaks directly to your customers.
Here at Nelson O'Neill, we understand that your products are more than just items - they're solutions, experiences, and stories waiting to be told. We know how to frame these stories in a way that hooks potential customers, making your products irresistible. Our professional Google Shopping Advertising team delves into the heart of your product, unravelling its unique features and benefits, then weaves these into compelling titles and descriptions that speak volumes. We don't just describe your product; we present a promise of value that resonates with customers and drives them to click that 'buy' button.
So, if you're tired of seeing your products overlooked and ready to watch them become the stars of the show, let's chat. Together, we can make your products not just seen but truly noticed. With Nelson O'Neill, let's turn browsers into buyers.
Optimising product images and data
Picture this: you're browsing online, and an ad catches your eye, but as you lean in for a closer look, the image is fuzzy, and the product details are unclear. Would you buy it? Probably not.
At Nelson O'Neill, we know that first impressions count. We understand the power of a clear, captivating image and the trust built with precise product information. It's not just about making your products look good - it's about presenting a transparent, professional, and credible face to your potential customers. Our team of digital marketing experts are pros at ensuring your product images are high-resolution and visually compelling. But we don't stop at the surface. We delve into the details, meticulously checking that your product data is accurate and informative, fostering trust and boosting buyer confidence.
Are you ready to showcase your products in their best light, to have them truly seen and appreciated by shoppers? Let's elevate your Google Shopping Ads together. With Nelson O'Neill, we don't just optimise your product images and data - we optimise your customer's shopping experience.
Setting competitive bids and budget management
Ever felt like you're throwing your advertising budget into the wind, hoping it lands somewhere productive? Let's change that narrative.
At Nelson O'Neill, we see your budget as a strategic tool, a key player in driving your business growth. We help you deploy your budget wisely, ensuring every dollar is used to its full potential. Our team will guide you in setting competitive bids, ensuring your ads gain the visibility they deserve. We balance high performance with cost-effectiveness, keeping your ads in the spotlight without breaking the bank.
Effective budget management is our forte. We distribute your resources efficiently, aligning them with your business goals and adjusting as necessary to achieve optimum results.
With Nelson O'Neill by your side, bidding and budgeting become less about guesswork and more about strategy. Ready to see your advertising budget become your ally in growth? Let's make it happen together.
Utilising ad extensions and promotional features
Ever wondered why some ads seem to 'pop', effortlessly drawing the eye and sparking interest? It's all about the extras; those added touches make an ad more than just an ad.
At Nelson O'Neill, we're all about those extras. We know how to harness Google Shopping Ads' numerous ad extensions and promotional features to make your ads shine brighter. Please think of us as your guide in this journey, helping you navigate the sea of extensions, from promotional text to product ratings and highlighting those unique details that make your business stand out.
Want to show off a hot sale or shout about your free shipping? We've got you covered. We'll help you enhance your ads, provide valuable extra information, and highlight your special offers, capturing the interest of potential customers.
Let's make your ads more than just static listings. With Nelson O'Neill, we can transform your Google Shopping Ads into dynamic showcases designed to turn heads and ignite clicks. Ready to take your ads to the next level? We're here to make it happen.
Monitoring and refining campaign performance
Monitoring a campaign's performance might feel like reading a foreign language. But what if you had a skilled translator to help you understand it all?
At Nelson O'Neill, we are fluent in the language of campaign metrics. We decipher your click-through rates (CTR), conversion rates (CVR), and return on ad spend (ROAS), translating the data into clear insights and actionable strategies. We believe in the power of data-driven decision-making. We provide you with a comprehensive understanding of your campaign's performance, highlighting strengths and revealing opportunities for enhancement. But we don't stop at understanding. We're about action. We use these insights to refine your campaigns, ensuring they're not just running, but continually improving, driving better results and stronger returns.
With Nelson O'Neill, you're not just monitoring your performance but mastering it. Ready to truly understand your success and how to amplify it? We're here to show you how.
We're a Google Premier Partner Agency
Nelson O’Neill is honoured to be within the selective 3% of agencies worldwide that are recognised as Google Premier Partners. This distinguished status is indicative of our expert capabilities in maximising the potential of Google Shopping Ads.
When you choose to collaborate with us, you benefit from:
At Nelson O’Neill, we do not provide generic solutions. Our mission is to help you achieve your most ambitious business objectives. Our esteemed standing as a Google Premier Partner agency equips us with the necessary expertise, knowledge, and resources to ensure success.
Nelson O'Neill: Renowned Australian-owned and Operated Google Shopping Advertising Agency in Melbourne
At Nelson O’Neill, we’re specialists in crafting and managing top-notch Google Shopping Ads that help businesses across Australia connect with their ideal customers and accelerate their growth. Proudly Australian-owned and operated, we’re not just a Google Ads agency but a Google Premier Partner, which means we’ve got the know-how and proven track record to bring your digital ambitions to life.
Our team, made up of certified Google Shopping Ads experts, doesn’t believe in a one-size-fits-all approach. We work hand-in-hand with our clients, getting to the heart of their unique goals and needs. We’re all about using our expertise to fuel your business growth, and we do it all with full transparency and open conversation.
Reach out to us today, and let’s explore how we can boost your business’s reach and growth using Google Shopping Ads.
Why choose Nelson O’Neill as your Google Shopping Advertising Agency Partner for growth?
Choose Nelson O’Neill as your trusted Google Shopping Ads agency in Melbourne, Australia. As a Google Premier Partner, we rank among the top 3% of agencies globally, ensuring our results-oriented approach is fine-tuned for optimal performance.
Our seasoned professionals strive relentlessly to understand your needs, deliver clear-cut solutions, and propel your business to unprecedented heights.
We emphasise return-on-investment-driven results and continuous enhancement, so you can confidently entrust your campaigns to us. We provide round-the-clock access to transparent data and reports without imposing binding contracts.
Kickstart your journey with a complimentary Google Shopping Ads strategy today, and collaborate directly with industry experts!
Our Google Ads Management Work
Happy Google Advertising Clients
It is really hard these days to find a digital marketing agency who are as data driven as Nelson O'Neill. They focus on, and get great results through careful analysis of what has been working and what has not. On top of that, they have an incredibly friendly and personable team who pride themselves on accountability and always have the stats to back it up. We have worked with Nelson O'Neill for years, and while their company has grown, their values always stay the same. We recommend them very highly.
My experience with Nelson O'Neill has been nothing short of positive. They are understanding, responsive, flexible, adapting, professional & brilliant at what they do. I will give my highest recommendation to a business who is looking for a partner, not a profiteer to manage their SEO & Paid ads campaigns. To Nelson O'Neill - keep it up. A business truly worth reaching out to.
Positive: Professionalism, Quality, Responsiveness, Value
Fantastic service and fast results. After years of trying to navigate the world on digital marketing with only moderate success and a lot of stress, jumping over to Nelson O'Neill who came highly recommended was a no brainer. They fixed many complex issues, stayed in contact with regular updates and thought outside the box to get us the most value from our campaigns. Very highly recommended.
I cannot recommend The Nelson O Neill enough!! These guys are the baddest on the planet. The whole team are incredibly friendly, professional and inviting. I now have a great team thanks to the amazing work of Atusa, Fiona and Sam. These guys are the Google Ninjas, they walked me through every step explaining the strategy and the steps taken to achieving my goals. They are available to bounce ideas and hear concerns whenever you need. The end result completely exceeded my expectations and I could not be happier!
Nelson O'Neill have been working with the Children's Cancer Foundation on a pro bono basis for almost 2 years now. Their work has made a real impact by increasing awareness of our charity, improving our understanding of our digital audience, and increasing our capacity to attract donors and fundraisers. Karen and Sean are an absolute pleasure to work with and provide a very professional service, always looking for new strategies to optimize our digital presence. We didn't know we needed Nelson O'Neill until we understood what we they could do for us. Aileen Boyd-Squires, Chief Executive
Positive: Professionalism, Quality, Responsiveness, Value
Whenever I am asked who I use for all of my digital marketing for my business Tammy Lobato Wigs, I proudly recommend Nelson O'Neill. They are completely responsible for a massive shift upwards in terms of my online presence and ability to be found by my potential clients. Through their expertise and true passion to improve the business of their clients, their work on my Google Adwords, my SEO and general marketing advice has seen my business grow to the point of significant expansion which I genuinely and confidently attribute to their work.
I was recommended to Nelson O’Neill by an ecommerce veteran and highly respected businessman. I had reached out to this contact after our incumbent agency was not getting any results, poor reporting and in general a very lukewarm working relationship. One of my guiding rules in anything is: “If you can't explain it simply, you don't understand it well enough” (Albert Einstein). From the getgo Karen spoke to me in English, not jargon as a lot of marketers tend to. I had a 100% understanding of the ideas and concepts she was throwing at me and in turn I had full confidence in what Nelson O’Neill would deliver. Everything was crystal clear, which as a business owner is very reassuring. In a relatively short space of time our relationship has grown and Nelson O’Neill now manage pretty much all of our digital marketing and website development. They handled a huge site migration to magento brilliantly and I am convinced that had we not been working prior to the migration it would have been a complete disaster. I recently attended a large Retail Conference where a number of delegates spoke of their disasters moving to magento 2. Sales are up, traffic has more than doubled and this is just the beginning. We now have accurate data which Nelson O’Neill are using to optimise the account further and improve margins. There is still so much ahead of us at myOZeshop, and working with Nelson O’Neill I am confident we will get there faster.
Digital Marketing Director
FREE $5000 aud
Google Shopping Ads strategy session with our certified experts
What can you get?
Frequently Asked Questions
Learn Google Shopping Ads from us
At Nelson O’Neill, our focus is firmly on keeping you in the know when it comes to Google Shopping Ads. We believe in equipping you with the right knowledge, the power to make savvy decisions about your campaigns. In the often-cloudy world of Google advertising management, we’re your beacon of light, offering simple, easy-to-understand insights and explanations.
Google Shopping Ads, which also refers to Product Listing Ads (PLAs), is a unique form of digital advertising on Google. Unlike conventional text-based ads, they showcase your product’s image, title, price, and store name. They appear in Google’s search results and the Google Shopping tab when users seek products like yours.
These ads offer businesses a unique chance to give potential customers a detailed sneak peek of their product before they click on the ad, enhancing lead quality and conversions. You only pay when someone clicks on your ad, making it cost-effective.
Managing these ads is done via Google Ads and Google Merchant Center, where you’ll upload and handle your product details.
The cost of Google Shopping Ads varies significantly and depends on numerous factors. It works on a pay-per-click model, meaning you’re charged only when someone clicks your ad.
Key factors impacting cost include:
- Industry and product type: Highly competitive industries and high-value products often command higher costs per click (CPC).
- Quality of your product data: Better product data can improve your ad relevance, potentially lowering your CPC.
- Bidding strategy: Your approach to bidding can greatly influence costs, whether you opt for manual maximum bids or automated bidding, aiming for a target return on ad spend (ROAS).
- Location and timing: Costs can fluctuate based on the geographical area your ads appear in and peak shopping periods.
- Quality of your website and landing pages: Higher Google Quality Scores achieved through well-optimised sites and landing pages can help decrease your CPC.
Since Google Ads operates as an auction, costs can shift based on competition and your budget. Starting with a comfortable budget and adjusting as you measure results is a good strategy.
Setting up Google Shopping Ads involves the following steps:
- Google Merchant Center: Create an account here to upload your product data.
- Product Data Feed: Prepare a list with product details like title, description, price, image URL, and product page URL.
- Link Accounts: Connect your Google Merchant Center account to your Google Ads account.
- Shopping Campaign: Initiate a new Shopping campaign in Google Ads, setting your budget, bidding strategy, and other settings.
- Ad Group and Product Group: Organise your ads into ad groups based on common themes, and select the products to advertise from your product feed using product groups.
- Set Bids: Decide on the maximum amount you are willing to pay for a click on your ad, which can be set at various levels – ad group, product group, or individual product.
- Launch: Review all settings, launch your campaign, and monitor performance regularly, making necessary adjustments for improved results.
The success of your Google Shopping Ads relies heavily on the quality of your product data and bidding strategy, so ensure these aspects receive your careful attention.
Google Shopping Ads are triggered by product-related search queries made by users on Google. Here’s a simplified breakdown of how it works:
- User Search: A user types a product-related query into Google, like “blue running shoes.”
- Algorithm Evaluation: Google cross-references the user’s search with your product data in Google Merchant Center. It assesses the relevance of your product title, description, and other attributes to the search query.
- Ad Auction: If your product aligns with the search, your ad enters an auction with other businesses offering similar items.
- Bid and Quality Score: Winning the auction depends on your bid (what you’re willing to pay per click) and your Quality Score (a measure determined by ad relevance, landing page quality, and previous Google Ads performance).
- Ad Display: Winning ads appear in Google Shopping results, which could appear in a separate shopping tab, Google Search results, Google Images, or even YouTube, depending on the nature of the search.
- Payment: You’re charged only when a user clicks on your ad, which leads them to your website or product listing.
Remember, you can refine when and where your Google Shopping Ads appear using additional targeting options like geo-targeting to focus on specific locations.
Google Ads and Google Shopping Ads are two different types of advertising services provided by Google, each serving a unique purpose. Here’s how they differ:
Google Ads: Formerly known as Google AdWords, this is Google’s primary advertising platform where businesses can create various types of ads, including Search Ads, Display Ads (visual ads that show up on Google’s partner websites), Video Ads (ads that play before, during, or after videos on YouTube), and more.
Google Shopping Ads: These are a specific type of ad within the Google Ads platform designed explicitly for e-commerce businesses. They feature product images, prices, and a brief description in Google’s Shopping tab, Google Search results, and partner websites. Product-related search queries trigger them.
In simple terms, Google Ads is the umbrella platform housing various ad types, while Google Shopping Ads are a specialised ad format particularly beneficial for businesses selling physical products online.
Do you have more questions?
Our Google Shopping Advertising consultants are here to help.
Other Digital Marketing Services
Level up your Google Ads knowledge
Released last August 25, 2022, the new Google Helpful Content Update rewards content creators who provide value to search engine users.