Boost brand visibility and skyrocket your ROI with our customised Facebook advertising solutions.
Unlock the power of Facebook's 2.8 billion monthly active users.
Looking to succeed in social media advertising? Look no further than Facebook. With a massive and diverse user base, Facebook offers unparalleled audience granularity. We utilise Facebook’s unique features to ensure your message lands with laser precision.
Facebook is more than just a social media platform; it’s the kingpin. Choose Facebook for its depth, not just its reach. With Lookalike Audiences, we can target users who share characteristics with your current customers. Facebook Pixel allows us to gather robust data, track conversions, and refine real-time retargeting strategies. Our digital marketing campaigns utilise Facebook Canvas and Carousel Ads, creating interactive and engaging narratives that immerse viewers in your brand.
Using Facebook Audience Insights, we analyse user demographics, likes, and activities. This data enhances our ad precision, targeting individuals effectively. We craft memorable Facebook experiences, not just ads. As your audience browses, our expertise ensures your ad stands out.
Choose us as your Facebook advertising agency in Melbourne and transform insights into unforgettable brand moments.
With over 2.8 billion monthly average active users, Facebook offers advertisers an extensive and diverse audience. This unparalleled reach allows businesses to connect with potential consumers of various ages, interests, and geographical locations. It’s not just about the numbers but the opportunity to connect with a wide range of potential customers.
Facebook’s advertising platform offers precise targeting options focusing on demographics, behaviours, and the audience’s interests. By utilising these options, businesses can ensure that their ads reach the audience with the highest likelihood of conversion. This valuable tool can significantly increase a business’s ROI.
Facebook offers various engaging formats, such as video ads in Stories and interactive Carousel and Canvas ads, to meet different marketing objectives, including brand awareness, lead and sales revenue generation, and direct sales.
As an advertiser on Facebook, you can get valuable insights into your ad performance, user engagement, and ROI through their Insights and Ad Manager. This data allows you to optimise your ads and allocate your marketing budget more intelligently.
Facebook Advertising Melbourne: Revolutionising the Digital Landscape
Melbourne owes much of its digital marketing progress to its dynamic business environment and lively culture. Facebook advertising has played a significant role in this transformation, with local companies recognising the potential of tapping into the city’s tech-savvy population.
Facebook advertising agencies in Melbourne are driving this change by creating campaigns designed for Melbourne’s unique demographic. They ensure that each ad resonates with its target audience.
Facebook ads management services in Melbourne are critical to this digital shift. By tracking, optimising, and adapting Facebook ad campaigns in real-time, these services guarantee maximum return on investment for businesses. Nelson O’Neill – a local Facebook marketing agency in Melbourne, takes a comprehensive approach, from building brand awareness to optimising conversion rates.
The real strength of the Facebook marketing campaign lies in its management. Comprehensive Facebook management services ensure that every ad, post, or story aligns with the brand’s values, creating cohesive and compelling narratives that Melbournians can relate to.
Partnering with a skilled Facebook marketing agency is vital for companies needing expertise. We offer a comprehensive Facebook marketing strategy and use diverse ad types and promotions to keep brands on top of Melbournians’ minds.
Producing marketing campaigns that deliver results.
Client Onboarding & Information Gathering
To ensure our client’s complete satisfaction, we must deeply understand their social media goals, audience, individual traits, and past Facebook marketing campaign achievements (if any). This comprehensive comprehension allows us to customise our approach and tactics to fulfil their unique Facebook marketing requirements and objectives.
For tracking purposes, you can now securely manage and monitor your important digital assets, including your Facebook Business Manager, Ad Account, Facebook Page, and Facebook Pixel.
This ensures that you can streamline your workflow and achieve improved results for your business or organisation without any concerns regarding security or privacy. Don’t wait any longer; start today and enjoy the benefits of secure access to your valuable digital assets.
Market & Audience Research
Audience Insights Tool
Analysing various important factors, such as demographic data, preferred pages, location, and level of engagement, is crucial to a comprehensive understanding of your potential clients. This valuable insight into their needs and preferences can be used to personalise your marketing efforts and better meet their expectations.
One way to take your business to the next level is to analyse your competition’s marketing campaigns in the Facebook Ad Library. This can offer valuable insights into their target market positioning, which you can use to make informed decisions and improve your business strategies. With this knowledge, you can optimise your approach and stand out in your industry.
It is of utmost importance to determine the main objective of your Facebook ad campaign when using Facebook Ads Manager. This could involve increasing brand awareness, nurturing potential customers, or driving conversions.
If you want to ensure your advertising budget is used effectively, Facebook’s Estimated Daily Results tool is the perfect solution. This tool considers important factors such as outreach, ad frequency, and desired outcomes, allowing you to make informed decisions on distributing your budget for the best possible results. This invaluable tool ensures that your advertising efforts reach your target market and attain your desired goals.
Creative Ad Copy Development
Nelson O’Neill specialises in designing ads specific to Facebook’s platform. We have expertise in creating a variety of ad formats, including Slideshow, Carousel Ads, and Instant Experiences.
With our extensive knowledge of Facebook’s advertising guidelines and best practices, we can help maximise the effectiveness of your Facebook ad campaigns on this popular social media platform.
Whether you’re looking to promote a product, service, or event, we can work with you to develop a custom ad strategy that suits your unique needs and goals. So why wait? Contact us today to learn more about how our Facebook marketing services can help take your online marketing efforts to the next level!
As someone experienced in creating content, you can craft compelling headlines, ads, and Call to Action buttons that follow Facebook’s advertising rules. With your imagination and adherence to the platform’s standards, you can produce content that effectively captures the interest of your intended audience and motivates them to act.
Setting Up & Launch
Ad Sets & Audience Targeting
Our platform has two audience targeting options: Custom Audiences and Lookalike Audiences. With Custom Audiences, you can narrow down your target audience based on their interests, behaviours, and demographics. Lookalike Audiences target users with similar characteristics as your current audience, allowing you to reach a wider audience.
We recommend using various ad placements across Facebook platforms such as News Feed, Stories, Instagram, and Audience Network to optimise your advertising campaigns and achieve better results. By using these features effectively, you can grow the effectiveness of your advertising campaigns as well as achieve your marketing goals.
Our team use Facebook Pixel to improve their website. Without it, they won’t be able to track custom events like ‘Add to Cart’, ‘Purchase’, or ‘Lead Submission’.
With Facebook Pixel, the client can gain valuable insights into user behaviour and make well-informed decisions to improve their online presence. We strongly recommend that the client take immediate action to implement this feature.
Identifying the best time to run advertisements is important. This can be done by analysing the online behaviour patterns of the target audience and figuring out when they are most active.
Performance Monitoring & Campaign Optimisation
For your Facebook Ads to succeed, you must keep track of their performance through Ads Manager. This way, you can closely monitor metrics like Click Through Rate (CTR), Conversion Rate, and Return on Ad Spend (ROAS).
Through consistently reviewing these metrics, you’ll gain invaluable insights into the performance of your ads and make fully informed decisions about improving your Facebook ad campaigns for better results. So, make sure you regularly check Ads Manager and keep yourself ahead of the game regarding Facebook advertising.
To ensure the effectiveness of our advertising materials, such as ad creatives, headlines, and target audiences, we conduct A/B tests. We analyse the data obtained from these tests to identify the most impactful aspects of our Facebook ads and optimise our campaigns accordingly.
This data-driven approach allows us to make effective decisions and confidently maximise our ROI.
Bid Strategy Adjustment
To improve the effectiveness of a Facebook ad campaign, we often adjust bidding strategies based on their success. This involves changing the Cost per Click (CPC) or Cost per Thousand Impressions (CPM) to achieve the desired results.
By making these adjustments in real-time, advertisers can ensure that their campaigns perform at their best and generate the greatest possible return on investment.
Reporting & Feedback
Nelson O’Neill uses Facebook’s Reporting Tool to provide our clients with detailed insights, accomplishments, and growth opportunities. We harness the capabilities of this powerful tool to furnish our clients with thorough data about their social media presence, including engagement rates, audience demographics, and overall reach.
With our expert analysis, we pinpoint areas for enhancement and offer strategic recommendations to help our clients meet their social media objectives.
Our dedication to excellence and innovative tools enable us to assist our clients in achieving triumphs on Facebook and other platforms.
Client Feedback Loop
Regularly scheduling check-in meetings is crucial for maintaining a smooth and productive workflow. These meetings enable a thorough performance analysis, gaining valuable insights and readjusting strategies if necessary.
Additionally, they are an ideal platform to discuss any challenges, successes, or concerns and make the required changes. It is highly recommended to schedule these meetings regularly to ensure the project’s success.
Iterative Campaign Adjustments & Scaling
By utilising pixel data, our platform can enhance audience segments, resulting in a more efficient targeting process and increased engagement.
To achieve the best possible results from your ad campaigns, investing more money in campaigns or ad sets performing exceptionally well is important. This will help you maximise your investment and attract more traffic and sales to your business.
Regularly reviewing your campaign data is crucial in identifying the top-performing ads and allocating your budget accordingly. By doing so, you can be confident that you are using your advertising budget to its fullest potential and achieving the best outcomes for your brand.
It is essential to analyse previous advertising campaigns to improve and upgrade future ad strategies. Knowing what worked, what didn’t, and how to optimise upcoming efforts can provide valuable insights to businesses.
This approach can help refine and enhance each new campaign, increasing its chances of success and delivering better results. Therefore, considering the knowledge acquired from past campaigns is crucial to achieving desired outcomes.
Successfully managing Facebook Ads in Melbourne entails much more than launching an ad. It demands a meticulous and continuous process that leverages Facebook’s array of tools and insights to attain the best possible results.
Nelson O’Neill: Melbourne’s Premier Australian-owned Facebook Advertising Agency
It’s not just about likes; it’s about meaningful engagement. We excel in Facebook advertising, crafting tailored campaigns that captivate and convert. We serve businesses across Australia as a pillar in the Facebook marketing domain, with a track record that speaks volumes.
Your success is our mission.
We collaborate – ensuring that every step we take is synchronised with your vision. Driven by dedication, we aim to amplify your brand’s voice and propel its growth on the world’s largest social platform.
Why choose Nelson O’Neill for premium Facebook Advertising in Melbourne?
For local businesses in Melbourne, delving into the world of Facebook advertising can be challenging. Like a café has a signature dish, each brand needs a unique digital imprint to stand out.
Nelson O’Neill is a leading Facebook advertising agency in Melbourne, committed to ensuring that every ad and campaign aligns with your brand’s core message. We combine creativity with analytics and stay up-to-date with the ever-changing dynamics of Facebook’s massive audience.
Our expertise includes Carousel ads, Stories, and video promotions to maximise your reach on Facebook. We are dedicated to informing you and understanding each strategy and its impact. Our hallmark is transparent strategies and tangible growth.
Our Facebook Advertising Work
Happy Facebook Marketing Clients
It is really hard these days to find a digital marketing agency who are as data driven as Nelson O'Neill. They focus on, and get great results through careful analysis of what has been working and what has not. On top of that, they have an incredibly friendly and personable team who pride themselves on accountability and always have the stats to back it up. We have worked with Nelson O'Neill for years, and while their company has grown, their values always stay the same. We recommend them very highly.
My experience with Nelson O'Neill has been nothing short of positive. They are understanding, responsive, flexible, adapting, professional & brilliant at what they do. I will give my highest recommendation to a business who is looking for a partner, not a profiteer to manage their SEO & Paid ads campaigns. To Nelson O'Neill - keep it up. A business truly worth reaching out to.
Positive: Professionalism, Quality, Responsiveness, Value
Fantastic service and fast results. After years of trying to navigate the world on digital marketing with only moderate success and a lot of stress, jumping over to Nelson O'Neill who came highly recommended was a no brainer. They fixed many complex issues, stayed in contact with regular updates and thought outside the box to get us the most value from our campaigns. Very highly recommended.
I cannot recommend The Nelson O Neill enough!! These guys are the baddest on the planet. The whole team are incredibly friendly, professional and inviting. I now have a great team thanks to the amazing work of Atusa, Fiona and Sam. These guys are the Google Ninjas, they walked me through every step explaining the strategy and the steps taken to achieving my goals. They are available to bounce ideas and hear concerns whenever you need. The end result completely exceeded my expectations and I could not be happier!
Nelson O'Neill have been working with the Children's Cancer Foundation on a pro bono basis for almost 2 years now. Their work has made a real impact by increasing awareness of our charity, improving our understanding of our digital audience, and increasing our capacity to attract donors and fundraisers. Karen and Sean are an absolute pleasure to work with and provide a very professional service, always looking for new strategies to optimize our digital presence. We didn't know we needed Nelson O'Neill until we understood what we they could do for us. Aileen Boyd-Squires, Chief Executive
Positive: Professionalism, Quality, Responsiveness, Value
Whenever I am asked who I use for all of my digital marketing for my business Tammy Lobato Wigs, I proudly recommend Nelson O'Neill. They are completely responsible for a massive shift upwards in terms of my online presence and ability to be found by my potential clients. Through their expertise and true passion to improve the business of their clients, their work on my Google Adwords, my SEO and general marketing advice has seen my business grow to the point of significant expansion which I genuinely and confidently attribute to their work.
I was recommended to Nelson O’Neill by an ecommerce veteran and highly respected businessman. I had reached out to this contact after our incumbent agency was not getting any results, poor reporting and in general a very lukewarm working relationship. One of my guiding rules in anything is: “If you can't explain it simply, you don't understand it well enough” (Albert Einstein). From the getgo Karen spoke to me in English, not jargon as a lot of marketers tend to. I had a 100% understanding of the ideas and concepts she was throwing at me and in turn I had full confidence in what Nelson O’Neill would deliver. Everything was crystal clear, which as a business owner is very reassuring. In a relatively short space of time our relationship has grown and Nelson O’Neill now manage pretty much all of our digital marketing and website development. They handled a huge site migration to magento brilliantly and I am convinced that had we not been working prior to the migration it would have been a complete disaster. I recently attended a large Retail Conference where a number of delegates spoke of their disasters moving to magento 2. Sales are up, traffic has more than doubled and this is just the beginning. We now have accurate data which Nelson O’Neill are using to optimise the account further and improve margins. There is still so much ahead of us at myOZeshop, and working with Nelson O’Neill I am confident we will get there faster.
Digital Marketing Director
FREE $5000 AUD
Facebook Marketing Strategy session with our certified experts.
Frequently Asked Questions
Embark on the journey through Facebook advertising with Nelson O’Neill! 🚀
We believe in enlightening through insight, not keeping it. Curious about the intricacies of Facebook ad campaigns? Let’s break them down together. #ShareTheKnowledge #FacebookAdMastery
Facebook marketing refers to creating and using Facebook’s platform to communicate with and engage a target audience. This could be through organic means, like posting regular content on a business’s Facebook page, or through paid methods, such as Facebook Ads.
Facebook marketing aims to promote products, services, or brand awareness, utilizing the platform’s wide reach and diverse user base.
Your advertising spend hinges on factors like industry competition, target audience, ad placement, and campaign goals. For precise costs specific to your business page and needs, consult a seasoned Melbourne Facebook agency for dependable data and insights.
Businesses should use Facebook’s Ads Manager to monitor and assess their ads to ensure successful campaigns. It’s important to keep track of essential metrics like Click-Through Rate (CTR), Cost Per Click (CPC), and Return on Ad Spend (ROAS) to obtain valuable insights and make impactful decisions for future ads.
Facebook’s Ads Manager allows customisation of target audiences and ad placements, providing a comprehensive advertising solution that helps maximise ad spending.
At Nelson O’Neill, we take great pride in our Facebook marketing management team’s unwavering commitment to ensuring that your advertisements reach your intended audience and are effectively optimised for maximum conversions.
We fully value and respect the importance of your investment, which is why our team works tirelessly to ensure you get the best possible return on your investment.
With our successful track record, you can trust us to take your advertising efforts to the next level.
Facebook advertising is a highly scalable platform that can be custom created to meet your needs. Starting with a modest budget allows you to evaluate your campaign’s performance and make necessary adjustments carefully.
With the ability to personalise targeting options and ad formats, Facebook advertising provides a flexible and affordable solution for businesses of any size.
Whether you’re just starting or looking to expand your reach, Facebook advertising is a powerful tool to help you achieve your marketing goals.
To make the most of a Facebook advertising campaign, avoiding common mistakes that other advertisers often make is important.
Neglecting local insights can result in ineffective targeting and low engagement from potential customers.
Additionally, optimising ad creatives is key to capturing the interest of your desired audience and encouraging them to act.
Overlooking retargeting could mean missing out on opportunities to convert customers who have already shown interest in your brand.
Lastly, staying current with algorithm changes and adjusting your advertising strategies is crucial to ensure the optimal reach and effectiveness of Facebook campaigns.
Monitoring Facebook ad metrics like click-through rate (CTR) and engagement is crucial to maintaining optimal performance. If these key metrics do start to decrease, adjustments may be needed.
However, avoiding constant changes without data-supported reasoning is important, as this can harm overall performance. It’s recommended to conduct thorough data analysis before making any modifications to ensure that changes positively impact the desired outcome.
It’s no secret that Facebook can be a powerful asset for B2B companies. Thanks to its extensive user base, advanced targeting options, and various ad formats, it’s an excellent platform for reaching out to potential business clients.
Despite its reputation as a consumer-focused tool, please consider the significant benefits it can offer your business.
It’s important to know that Facebook offers a fantastic feature that enables businesses to target their marketing efforts towards users in specific suburbs, cities, or regions. This tool, called geo-targeting, is incredibly powerful for businesses looking to reach their ideal audience.
Using geo-targeting, businesses can ensure that their Facebook marketing efforts are highly efficient and targeted, leading to increased ROI and better overall results.
Whether you’re a small business just starting or a large corporation with a national presence, geo-targeting on Facebook is essential for achieving your Facebook marketing goals.
A Facebook marketing agency offers various services such as strategy development, creation and management of Facebook Ads, content design and optimisation, audience targeting and segmentation, analytics and reporting on campaign performance, and A/B testing of ads to determine the most effective strategies.
Partnering with a Facebook marketing agency means accessing expert guidance and support throughout the marketing process. They offer detailed analysis of your target audience, extensive competitor research, and customised marketing strategies tailored to your business needs.
With Facebook’s advertising platform, a digital marketing agency can help you reach your target audience more effectively, generate more leads and sales, and optimally grow your business.
Whether a small startup or a large enterprise, a Facebook marketing agency provides the tools and expertise you need to succeed in today’s challenging digital landscape.
Deciding to partner with a Facebook ad agency is an important choice that depends on various factors. Firstly, it’s important to evaluate your in-house team’s level of expertise.
An agency can be a valuable addition if you require further insights and strategies to optimise your Facebook ads.
Additionally, managing Facebook ads can be time consuming, and working with an agency can free up your time to concentrate on other crucial business operations.
Another critical consideration is the resources required to create high-quality ads. An agency can provide these resources if you need the necessary tools or software. Moreover, if you have a significant budget allocated to your Facebook ads, having experts manage it can maximise your ROI.
However, conducting thorough research before committing to a particular agency is essential. Requesting case studies and comparing agencies can help you make an informed decision.
By acknowledging these factors, you can decide whether partnering with a Facebook ad agency is a worthwhile investment for your business.
Facebook Advertising agency in Melbourne, such as Nelson O’Neill, has perfected our strategies for reaching our target audience using advanced tools such as Facebook Pixel, Audience Insights, and A/B testing. We analyse conversion rates and audience engagement to gain valuable insights into the preferences and behaviours of their intended audience.
Using this data, we create effective ads that produce meaningful results and resonate with our target audience.
Before selecting a Facebook marketing company, it’s crucial to conduct thorough research. Numerous companies provide a variety of services, like their Facebook advertising services. To receive your business’s most comprehensive and efficient Facebook marketing strategy, you must ask about their services. Ensure you have a clear understanding of what they can deliver to you.
What is the difference between general social media marketing and a specialised Facebook marketing agency?
Melbourne agencies known for their reliability highly value ongoing training and development. They make it a point to attend all events hosted by Facebook’s partners and stay up-to-date with the latest official updates to ensure their strategies are always current and effective. This ensures that their clients receive the best possible results.
Expertise in Facebook’s Ever-evolving Algorithm
Specialised agencies stay ahead of the curve, adapting strategies to Facebook’s constant algorithm changes. They know how to combat declining organic reach and maximise visibility in the News Feed.
Access to Beta Features
Facebook often rolls out new ad features, tools, or beta tests to a select group of advertisers. Specialised agencies, with their close ties to Facebook, often get first access, giving their clients a competitive edge.
Deep Analytics Dive
While general agencies provide surface-level analytics, Facebook-specialised agencies dive deeper into Facebook Analytics, extracting insights about user journeys, funnels, retention, and more.
Beyond ads, these agencies understand the significance of Facebook Groups, Pages, and engagement tools, crafting strategies to foster genuine brand communities and ambassadorship.
While general agencies provide a panoramic view of Facebook marketing services, a specialised Facebook advertising agency in Melbourne offers a laser-focused, in-depth perspective, turning the platform’s nuances into real marketing results.
To achieve success in Facebook marketing, it is important to have a strategic approach that involves several key elements.
Firstly, understanding your audience is crucial. You can ensure your posts are relevant and engaging by segmenting your audience and tailoring your content to their interests and preferences. This will help you to build a loyal following and increase your reach.
Consistency is also key. Posting valuable content regularly will keep your audience engaged and help to establish your brand as a reliable source of information. Additionally, engaging with your audience is important. Responding to comments, messages, and conversations presents that you value their input and contribute to fostering a sense of community around your brand.
Another important aspect of successful Facebook marketing is using Facebook Insights to analyse data. This will help you understand what content resonates with your target market and where you can improve. Facebook Ads are also valuable, allowing you to utilise advanced targeting options to reach your desired audience and increase conversions.
Quality content is essential to keep your audience engaged. Using videos, images, and text can help keep your content fresh and interesting. It’s important to ensure your content is informative and entertaining to capture your audience’s attention.
Promotions and contests also effectively boost engagement and spread brand awareness. They can encourage your audience to share your content and help to build excitement around your brand.
Finally, staying updated with Facebook’s algorithms and features is crucial to making the most out of the platform. Regularly keeping up-to-date with new developments will help you be ahead of the game and continue to grow your brand on Facebook.
When you want to market on Facebook, various elements impact the cost. Your chosen marketing method is significant since free organic posts differ from paid Facebook Ads.
Your ad budget also affects the cost, as you can select daily or lifetime budgets.
The bid strategy you opt for can also play a role, such as cost-per-click (CPC) or cost-per-thousand-impressions (CPM).
Your target audience is another important factor, as more competitive audiences may cost more to target.
Lastly, the quality of your ads is crucial since better-quality ads may result in lower costs.
Many businesses use Facebook for marketing because of its large user base, numerous targeting options, and different content formats. However, the success of a marketing campaign depends on various factors, such as the industry, target market, and the quality of marketing efforts. Tracking Facebook Ad metrics and key performance indicators (KPIs) is crucial to ensure profitability.
By analysing metrics like engagement rates, click-through rates, and conversion rates, businesses can evaluate the effectiveness of their Facebook marketing strategies and make informed decisions to grow and maximise their return on investment (ROI).
The cost of hiring a Facebook ad agency can vary greatly depending on different factors. These include the agency’s reputation in the industry, the range of services they offer, and the client’s financial resources. Most agencies charge a fixed monthly fee of $1,000 to $3,000 or more.
On the other hand, some agencies may charge a percentage of the ad spend, usually between 10% and 30%. Ultimately, the cost of hiring an agency will depend on the client’s specific advertising needs, objectives, and budget, as well as the level of expertise and experience required from the agency.
Do you have more questions?
Our digital marketing experts are here to help.
Other Social Media Marketing Services
Level up your Google Ads knowledge
Released last August 25, 2022, the new Google Helpful Content Update rewards content creators who provide value to search engine users.