Facebook Advertising Agency Melbourne

High Impact Facebook Advertising Campaigns

Boost brand visibility and skyrocket your ROI with our customised Facebook advertising solutions. 

Facebook Advertising Agency Melbourne

Unlock the power of Facebook's 2.8 billion monthly active users.

Looking to succeed in social media advertising? Look no further than Facebook. With a massive and diverse user base, Facebook offers unparalleled audience granularity. We utilise Facebook’s unique features to ensure your message lands with laser precision.

Facebook is more than just a social media platform; it’s the kingpin. Choose Facebook for its depth, not just its reach. With Lookalike Audiences, we can target users who share characteristics with your current customers. Facebook Pixel allows us to gather robust data, track conversions, and refine real-time retargeting strategies. Our digital marketing campaigns utilise Facebook Canvas and Carousel Ads, creating interactive and engaging narratives that immerse viewers in your brand.

Using Facebook Audience Insights, we analyse user demographics, likes, and activities. This data enhances our ad precision, targeting individuals effectively. We craft memorable Facebook experiences, not just ads. As your audience browses, our expertise ensures your ad stands out.

Choose us as your Facebook advertising agency in Melbourne and transform insights into unforgettable brand moments.

With over 2.8 billion monthly average active users, Facebook offers advertisers an extensive and diverse audience. This unparalleled reach allows businesses to connect with potential consumers of various ages, interests, and geographical locations. It’s not just about the numbers but the opportunity to connect with a wide range of potential customers.

Facebook’s advertising platform offers precise targeting options focusing on demographics, behaviours, and the audience’s interests. By utilising these options, businesses can ensure that their ads reach the audience with the highest likelihood of conversion. This valuable tool can significantly increase a business’s ROI.

Facebook offers various engaging formats, such as video ads in Stories and interactive Carousel and Canvas ads, to meet different marketing objectives, including brand awareness, lead and sales revenue generation, and direct sales.

As an advertiser on Facebook, you can get valuable insights into your ad performance, user engagement, and ROI through their Insights and Ad Manager. This data allows you to optimise your ads and allocate your marketing budget more intelligently.

By integrating other social media platforms, such as Instagram, Messenger, and WhatsApp, under Facebook, advertisers can create multi-channel marketing campaigns, increasing their reach and engagement across various touchpoints.
Besides advertising, Facebook provides a platform for businesses to create and cultivate communities. Businesses can foster authentic engagement and loyalty through groups, pages, and interactive features like Q&A sessions or polls.
Facebook’s pay-per-click system is highly effective advertising, giving businesses greater control over their budget and concrete results. Compared to other advertising options, Facebook paid advertising offers a greater return on investment.
The pay-per-click system on Facebook gives businesses greater control over their budget and measurable outcomes, making it a fantastic option for advertising with a great return on investment.
Nelson O’Neill uses Ads Manager to create and manage ad sets, select bidding strategies, and test different ad options and content. We also use Facebook Pixel to track conversions and user behaviour, allowing for targeted retargeting and lookalike modelling. We optimise ad placement across News Feed, Stories, and the Audience Network to maximise every dollar you spend.
The key to success in Facebook Marketing is visually appealing content that captures attention. Nelson O’Neill uses Facebook Creative Hub to design ads that resonate with users. From image ads to dynamic Carousel Ads to videos that leverage Facebook’s auto-play feature, they know how to take creative assets to create content that produces results.
For effective advertising, it’s important to go beyond basic targeting options. Nelson O’Neill uses Detailed Targeting to filter through demographics, interests, behaviours, and even life events. They also use Custom Audiences to make dynamic ads to target lapsed customers and Lookalike Audiences to find new potential clients that match the profile of existing ones.
With so many platforms under the Facebook umbrella, creating campaigns that can seamlessly cross platforms is important. Nelson O’Neill creates marketing campaigns across Instagram and Messenger, capitalising on the interconnected ecosystem.

Utilising the Essence of Localised Strategies for Wider Impact

Facebook Advertising Melbourne: Revolutionising the Digital Landscape

Melbourne owes much of its digital marketing progress to its dynamic business environment and lively culture. Facebook advertising has played a significant role in this transformation, with local companies recognising the potential of tapping into the city’s tech-savvy population.

Facebook advertising agencies in Melbourne are driving this change by creating campaigns designed for Melbourne’s unique demographic. They ensure that each ad resonates with its target audience.

Facebook ads management services in Melbourne are critical to this digital shift. By tracking, optimising, and adapting Facebook ad campaigns in real-time, these services guarantee maximum return on investment for businesses. Nelson O’Neill – a local Facebook marketing agency in Melbourne, takes a comprehensive approach, from building brand awareness to optimising conversion rates.

The real strength of the Facebook marketing campaign lies in its management. Comprehensive Facebook management services ensure that every ad, post, or story aligns with the brand’s values, creating cohesive and compelling narratives that Melbournians can relate to.

Partnering with a skilled Facebook marketing agency is vital for companies needing expertise. We offer a comprehensive Facebook marketing strategy and use diverse ad types and promotions to keep brands on top of Melbournians’ minds. 

Our Winning Facebook Ads Management Process

Producing marketing campaigns that deliver results.

Client Onboarding & Information Gathering

  • Kick-off Meeting

To ensure our client’s complete satisfaction, we must deeply understand their social media goals, audience, individual traits, and past Facebook marketing campaign achievements (if any). This comprehensive comprehension allows us to customise our approach and tactics to fulfil their unique Facebook marketing requirements and objectives.

  • Access Granting

For tracking purposes, you can now securely manage and monitor your important digital assets, including your Facebook Business Manager, Ad Account, Facebook Page, and Facebook Pixel.

This ensures that you can streamline your workflow and achieve improved results for your business or organisation without any concerns regarding security or privacy. Don’t wait any longer; start today and enjoy the benefits of secure access to your valuable digital assets.

Market & Audience Research

  • Audience Insights Tool

Analysing various important factors, such as demographic data, preferred pages, location, and level of engagement, is crucial to a comprehensive understanding of your potential clients. This valuable insight into their needs and preferences can be used to personalise your marketing efforts and better meet their expectations.

  • Competitor Analysis

One way to take your business to the next level is to analyse your competition’s marketing campaigns in the Facebook Ad Library. This can offer valuable insights into their target market positioning, which you can use to make informed decisions and improve your business strategies. With this knowledge, you can optimise your approach and stand out in your industry.

Strategy Development

  • Objective Selection

It is of utmost importance to determine the main objective of your Facebook ad campaign when using Facebook Ads Manager. This could involve increasing brand awareness, nurturing potential customers, or driving conversions.

  • Budget Planning

If you want to ensure your advertising budget is used effectively, Facebook’s Estimated Daily Results tool is the perfect solution. This tool considers important factors such as outreach, ad frequency, and desired outcomes, allowing you to make informed decisions on distributing your budget for the best possible results. This invaluable tool ensures that your advertising efforts reach your target market and attain your desired goals.

Creative Ad Copy Development

  • Creative Hub

Nelson O’Neill specialises in designing ads specific to Facebook’s platform. We have expertise in creating a variety of ad formats, including Slideshow, Carousel Ads, and Instant Experiences.

With our extensive knowledge of Facebook’s advertising guidelines and best practices, we can help maximise the effectiveness of your Facebook ad campaigns on this popular social media platform.

Whether you’re looking to promote a product, service, or event, we can work with you to develop a custom ad strategy that suits your unique needs and goals. So why wait? Contact us today to learn more about how our Facebook marketing services can help take your online marketing efforts to the next level!

  • Copywriting

As someone experienced in creating content, you can craft compelling headlines, ads, and Call to Action buttons that follow Facebook’s advertising rules. With your imagination and adherence to the platform’s standards, you can produce content that effectively captures the interest of your intended audience and motivates them to act.

Setting Up & Launch

  • Ad Sets & Audience Targeting

Our platform has two audience targeting options: Custom Audiences and Lookalike Audiences. With Custom Audiences, you can narrow down your target audience based on their interests, behaviours, and demographics. Lookalike Audiences target users with similar characteristics as your current audience, allowing you to reach a wider audience.

We recommend using various ad placements across Facebook platforms such as News Feed, Stories, Instagram, and Audience Network to optimise your advertising campaigns and achieve better results. By using these features effectively, you can grow the effectiveness of your advertising campaigns as well as achieve your marketing goals.

  • Conversion Tracking

Our team use Facebook Pixel to improve their website. Without it, they won’t be able to track custom events like ‘Add to Cart’, ‘Purchase’, or ‘Lead Submission’.

With Facebook Pixel, the client can gain valuable insights into user behaviour and make well-informed decisions to improve their online presence. We strongly recommend that the client take immediate action to implement this feature.

  • Ad Scheduling

Identifying the best time to run advertisements is important. This can be done by analysing the online behaviour patterns of the target audience and figuring out when they are most active.

Performance Monitoring & Campaign Optimisation

  • Performance Dashboard

For your Facebook Ads to succeed, you must keep track of their performance through Ads Manager. This way, you can closely monitor metrics like Click Through Rate (CTR), Conversion Rate, and Return on Ad Spend (ROAS).

Through consistently reviewing these metrics, you’ll gain invaluable insights into the performance of your ads and make fully informed decisions about improving your Facebook ad campaigns for better results. So, make sure you regularly check Ads Manager and keep yourself ahead of the game regarding Facebook advertising.

  • Split Testing

To ensure the effectiveness of our advertising materials, such as ad creatives, headlines, and target audiences, we conduct A/B tests. We analyse the data obtained from these tests to identify the most impactful aspects of our Facebook ads and optimise our campaigns accordingly.

This data-driven approach allows us to make effective decisions and confidently maximise our ROI.

  • Bid Strategy Adjustment

To improve the effectiveness of a Facebook ad campaign, we often adjust bidding strategies based on their success. This involves changing the Cost per Click (CPC) or Cost per Thousand Impressions (CPM) to achieve the desired results.

By making these adjustments in real-time, advertisers can ensure that their campaigns perform at their best and generate the greatest possible return on investment.

Reporting & Feedback

  • Custom Reports

Nelson O’Neill uses Facebook’s Reporting Tool to provide our clients with detailed insights, accomplishments, and growth opportunities. We harness the capabilities of this powerful tool to furnish our clients with thorough data about their social media presence, including engagement rates, audience demographics, and overall reach.

With our expert analysis, we pinpoint areas for enhancement and offer strategic recommendations to help our clients meet their social media objectives.

Our dedication to excellence and innovative tools enable us to assist our clients in achieving triumphs on Facebook and other platforms.

  • Client Feedback Loop

Regularly scheduling check-in meetings is crucial for maintaining a smooth and productive workflow. These meetings enable a thorough performance analysis, gaining valuable insights and readjusting strategies if necessary.

Additionally, they are an ideal platform to discuss any challenges, successes, or concerns and make the required changes. It is highly recommended to schedule these meetings regularly to ensure the project’s success.

Iterative Campaign Adjustments & Scaling

  • Audience Expansion

By utilising pixel data, our platform can enhance audience segments, resulting in a more efficient targeting process and increased engagement.

  • Campaign Scaling

To achieve the best possible results from your ad campaigns, investing more money in campaigns or ad sets performing exceptionally well is important. This will help you maximise your investment and attract more traffic and sales to your business.

Regularly reviewing your campaign data is crucial in identifying the top-performing ads and allocating your budget accordingly. By doing so, you can be confident that you are using your advertising budget to its fullest potential and achieving the best outcomes for your brand.

  • Continued Learning

It is essential to analyse previous advertising campaigns to improve and upgrade future ad strategies. Knowing what worked, what didn’t, and how to optimise upcoming efforts can provide valuable insights to businesses.

This approach can help refine and enhance each new campaign, increasing its chances of success and delivering better results. Therefore, considering the knowledge acquired from past campaigns is crucial to achieving desired outcomes.

Successfully managing Facebook Ads in Melbourne entails much more than launching an ad. It demands a meticulous and continuous process that leverages Facebook’s array of tools and insights to attain the best possible results.


Nelson O’Neill: Melbourne’s Premier Australian-owned Facebook Advertising Agency

It’s not just about likes; it’s about meaningful engagement. We excel in Facebook advertising, crafting tailored campaigns that captivate and convert. We serve businesses across Australia as a pillar in the Facebook marketing domain, with a track record that speaks volumes.

Your success is our mission. 

We collaborate – ensuring that every step we take is synchronised with your vision. Driven by dedication, we aim to amplify your brand’s voice and propel its growth on the world’s largest social platform.

Why choose Nelson O’Neill for premium Facebook Advertising in Melbourne?

For local businesses in Melbourne, delving into the world of Facebook advertising can be challenging. Like a café has a signature dish, each brand needs a unique digital imprint to stand out.

Nelson O’Neill is a leading Facebook advertising agency in Melbourne, committed to ensuring that every ad and campaign aligns with your brand’s core message. We combine creativity with analytics and stay up-to-date with the ever-changing dynamics of Facebook’s massive audience.

Our expertise includes Carousel ads, Stories, and video promotions to maximise your reach on Facebook. We are dedicated to informing you and understanding each strategy and its impact. Our hallmark is transparent strategies and tangible growth.

No Lock-in Facebook Advertising Management Contracts!

Experience the flexibility of Facebook advertising without being tied down by long-term commitments. Collaborate on your terms, motivated by outcomes.

Customised Facebook Ad Strategies for Maximum Impact

Every brand is unique, and so should be their Facebook advertising approach. With our customised plans, see your brand's message spread and captivate audiences.

24/7 Access to Real-Time Facebook Ad Performance & Full Transparency

Track your ad's performance around the clock. Dive into detailed reports at your convenience and know the narrative behind each data point.

Direct Support from our Facebook Advertising Professionals

Your brand deserves dedicated focus. Communicate directly with experienced Facebook advertising specialists, ensuring prompt, effective actions on facebook advertising campaigns.

Our Facebook Advertising Work

Happy Facebook Marketing Clients

Digital Marketing Director


Digital Marketing Director

FREE $5000 AUD
Facebook Marketing Strategy session with our certified experts.

Frequently Asked Questions

Embark on the journey through Facebook advertising with Nelson O’Neill! 🚀

We believe in enlightening through insight, not keeping it. Curious about the intricacies of Facebook ad campaigns? Let’s break them down together. #ShareTheKnowledge #FacebookAdMastery

Facebook marketing refers to creating and using Facebook’s platform to communicate with and engage a target audience. This could be through organic means, like posting regular content on a business’s Facebook page, or through paid methods, such as Facebook Ads.

Facebook marketing aims to promote products, services, or brand awareness, utilizing the platform’s wide reach and diverse user base.

Your advertising spend hinges on factors like industry competition, target audience, ad placement, and campaign goals. For precise costs specific to your business page and needs, consult a seasoned Melbourne Facebook agency for dependable data and insights.

Businesses should use Facebook’s Ads Manager to monitor and assess their ads to ensure successful campaigns. It’s important to keep track of essential metrics like Click-Through Rate (CTR), Cost Per Click (CPC), and Return on Ad Spend (ROAS) to obtain valuable insights and make impactful decisions for future ads. 

Facebook’s Ads Manager allows customisation of target audiences and ad placements, providing a comprehensive advertising solution that helps maximise ad spending.

At Nelson O’Neill, we take great pride in our Facebook marketing management team’s unwavering commitment to ensuring that your advertisements reach your intended audience and are effectively optimised for maximum conversions.

We fully value and respect the importance of your investment, which is why our team works tirelessly to ensure you get the best possible return on your investment.

With our successful track record, you can trust us to take your advertising efforts to the next level.

Facebook advertising is a highly scalable platform that can be custom created to meet your needs. Starting with a modest budget allows you to evaluate your campaign’s performance and make necessary adjustments carefully.

With the ability to personalise targeting options and ad formats, Facebook advertising provides a flexible and affordable solution for businesses of any size.

Whether you’re just starting or looking to expand your reach, Facebook advertising is a powerful tool to help you achieve your marketing goals.

To make the most of a Facebook advertising campaign, avoiding common mistakes that other advertisers often make is important.

  • Neglecting local insights can result in ineffective targeting and low engagement from potential customers.

  • Additionally, optimising ad creatives is key to capturing the interest of your desired audience and encouraging them to act.

  • Overlooking retargeting could mean missing out on opportunities to convert customers who have already shown interest in your brand.

  • Lastly, staying current with algorithm changes and adjusting your advertising strategies is crucial to ensure the optimal reach and effectiveness of Facebook campaigns.

Monitoring Facebook ad metrics like click-through rate (CTR) and engagement is crucial to maintaining optimal performance. If these key metrics do start to decrease, adjustments may be needed.

However, avoiding constant changes without data-supported reasoning is important, as this can harm overall performance. It’s recommended to conduct thorough data analysis before making any modifications to ensure that changes positively impact the desired outcome.

It’s no secret that Facebook can be a powerful asset for B2B companies. Thanks to its extensive user base, advanced targeting options, and various ad formats, it’s an excellent platform for reaching out to potential business clients.

Despite its reputation as a consumer-focused tool, please consider the significant benefits it can offer your business.

It’s important to know that Facebook offers a fantastic feature that enables businesses to target their marketing efforts towards users in specific suburbs, cities, or regions. This tool, called geo-targeting, is incredibly powerful for businesses looking to reach their ideal audience.

Using geo-targeting, businesses can ensure that their Facebook marketing efforts are highly efficient and targeted, leading to increased ROI and better overall results.

Whether you’re a small business just starting or a large corporation with a national presence, geo-targeting on Facebook is essential for achieving your Facebook marketing goals.

A Facebook marketing agency offers various services such as strategy development, creation and management of Facebook Ads, content design and optimisation, audience targeting and segmentation, analytics and reporting on campaign performance, and A/B testing of ads to determine the most effective strategies.

Partnering with a Facebook marketing agency means accessing expert guidance and support throughout the marketing process. They offer detailed analysis of your target audience, extensive competitor research, and customised marketing strategies tailored to your business needs.

With Facebook’s advertising platform, a digital marketing agency can help you reach your target audience more effectively, generate more leads and sales, and optimally grow your business.

Whether a small startup or a large enterprise, a Facebook marketing agency provides the tools and expertise you need to succeed in today’s challenging digital landscape.

Deciding to partner with a Facebook ad agency is an important choice that depends on various factors. Firstly, it’s important to evaluate your in-house team’s level of expertise.

An agency can be a valuable addition if you require further insights and strategies to optimise your Facebook ads.

Additionally, managing Facebook ads can be time consuming, and working with an agency can free up your time to concentrate on other crucial business operations.

Another critical consideration is the resources required to create high-quality ads. An agency can provide these resources if you need the necessary tools or software. Moreover, if you have a significant budget allocated to your Facebook ads, having experts manage it can maximise your ROI.

However, conducting thorough research before committing to a particular agency is essential. Requesting case studies and comparing agencies can help you make an informed decision.

By acknowledging these factors, you can decide whether partnering with a Facebook ad agency is a worthwhile investment for your business.

Facebook Advertising agency in Melbourne, such as Nelson O’Neill, has perfected our strategies for reaching our target audience using advanced tools such as Facebook Pixel, Audience Insights, and A/B testing. We analyse conversion rates and audience engagement to gain valuable insights into the preferences and behaviours of their intended audience.

Using this data, we create effective ads that produce meaningful results and resonate with our target audience.

Before selecting a Facebook marketing company, it’s crucial to conduct thorough research. Numerous companies provide a variety of services, like their Facebook advertising services. To receive your business’s most comprehensive and efficient Facebook marketing strategy, you must ask about their services. Ensure you have a clear understanding of what they can deliver to you.

Melbourne agencies known for their reliability highly value ongoing training and development. They make it a point to attend all events hosted by Facebook’s partners and stay up-to-date with the latest official updates to ensure their strategies are always current and effective. This ensures that their clients receive the best possible results.

  • Expertise in Facebook’s Ever-evolving Algorithm

Specialised agencies stay ahead of the curve, adapting strategies to Facebook’s constant algorithm changes. They know how to combat declining organic reach and maximise visibility in the News Feed.

  • Access to Beta Features

Facebook often rolls out new ad features, tools, or beta tests to a select group of advertisers. Specialised agencies, with their close ties to Facebook, often get first access, giving their clients a competitive edge.

  • Deep Analytics Dive

While general agencies provide surface-level analytics, Facebook-specialised agencies dive deeper into Facebook Analytics, extracting insights about user journeys, funnels, retention, and more.

  • Community Building

Beyond ads, these agencies understand the significance of Facebook Groups, Pages, and engagement tools, crafting strategies to foster genuine brand communities and ambassadorship.

While general agencies provide a panoramic view of Facebook marketing services, a specialised Facebook advertising agency in Melbourne offers a laser-focused, in-depth perspective, turning the platform’s nuances into real marketing results.

To achieve success in Facebook marketing, it is important to have a strategic approach that involves several key elements.

Firstly, understanding your audience is crucial. You can ensure your posts are relevant and engaging by segmenting your audience and tailoring your content to their interests and preferences. This will help you to build a loyal following and increase your reach.

Consistency is also key. Posting valuable content regularly will keep your audience engaged and help to establish your brand as a reliable source of information. Additionally, engaging with your audience is important. Responding to comments, messages, and conversations presents that you value their input and contribute to fostering a sense of community around your brand.

Another important aspect of successful Facebook marketing is using Facebook Insights to analyse data. This will help you understand what content resonates with your target market and where you can improve. Facebook Ads are also valuable, allowing you to utilise advanced targeting options to reach your desired audience and increase conversions.

Quality content is essential to keep your audience engaged. Using videos, images, and text can help keep your content fresh and interesting. It’s important to ensure your content is informative and entertaining to capture your audience’s attention.

Promotions and contests also effectively boost engagement and spread brand awareness. They can encourage your audience to share your content and help to build excitement around your brand.

Finally, staying updated with Facebook’s algorithms and features is crucial to making the most out of the platform. Regularly keeping up-to-date with new developments will help you be ahead of the game and continue to grow your brand on Facebook.

When you want to market on Facebook, various elements impact the cost. Your chosen marketing method is significant since free organic posts differ from paid Facebook Ads.

Your ad budget also affects the cost, as you can select daily or lifetime budgets.

The bid strategy you opt for can also play a role, such as cost-per-click (CPC) or cost-per-thousand-impressions (CPM).

Your target audience is another important factor, as more competitive audiences may cost more to target.

Lastly, the quality of your ads is crucial since better-quality ads may result in lower costs. 

Many businesses use Facebook for marketing because of its large user base, numerous targeting options, and different content formats. However, the success of a marketing campaign depends on various factors, such as the industry, target market, and the quality of marketing efforts. Tracking Facebook Ad metrics and key performance indicators (KPIs) is crucial to ensure profitability.

By analysing metrics like engagement rates, click-through rates, and conversion rates, businesses can evaluate the effectiveness of their Facebook marketing strategies and make informed decisions to grow and maximise their return on investment (ROI).

The cost of hiring a Facebook ad agency can vary greatly depending on different factors. These include the agency’s reputation in the industry, the range of services they offer, and the client’s financial resources. Most agencies charge a fixed monthly fee of $1,000 to $3,000 or more.

On the other hand, some agencies may charge a percentage of the ad spend, usually between 10% and 30%. Ultimately, the cost of hiring an agency will depend on the client’s specific advertising needs, objectives, and budget, as well as the level of expertise and experience required from the agency.

sean o neill digital marketing director e1669710982428

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