Data Tracking and Reporting

Accurate Data Tracking & Reporting for Transparency

Achieve marketing excellence with our data-centric performance monitoring & reporting solutions.

Enjoy hassle-free digital performance reporting with every marketing service!

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Advanced Digital Marketing Analytics & Performance Reporting Services

Power up your marketing strategies with data-driven insights.

At Nelson O’Neill, we aim to be your premier source for digital marketing analytics solutions in Melbourne. We recognise the significance of data in decision-making for marketing strategies and offer a full suite of services to monitor and analyse your campaigns.

Ultimate Cross-Channel Analytics Report

Uncover the complete picture of your marketing success with comprehensive multi-channel data studio reports.

We're revolutionising the marketing industry by providing comprehensive data-driven insights across multiple channels. Our team of expert digital marketing consultants and analysts deliver in-depth data interpretation that covers all aspects of your campaign performance. With a one-stop-shop approach, you can confidently monitor and analyse all your digital marketing activities, including paid advertising, emails, and organic search, all in one convenient location.

This makes it effortless to track your campaign performance, identify areas for improvement, and make informed, data-driven decisions for optimisation.

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Dynamic Web-Based Call Monitoring and Analysis

Unlock the insights behind your website-generated calls with our innovative web call-tracking solution.

We're excited to bring you cutting-edge web call-tracking technology that will take your marketing efforts to the next level. Our solution allows you to see the number of calls generated from your website, as well as the user journey behind each call. Whether it's a successful or failed call, you can access valuable information such as the traffic source, referring channel, call duration and more.

With this data at your fingertips, you can optimise your marketing efforts and achieve better results.

In-depth Keyword Ranking Report

Stay ahead of the competition and track your SERP progress with our advanced keyword ranking analysis reports.

Ever wonder how people are finding your website on search engines? Well, wonder no more!

Our keyword ranking report gives you the inside scoop on your search engine success. You'll see where your website ranks for specific keywords compared to your competition and understand the impact of your SEO efforts. Plus, you'll be able to track your website's progress over time and make informed decisions on areas that need improvement.

It's like having a secret weapon for your search engine success - all in one handy report!

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Extensive Competitive Analysis

Get a clear picture of your market position & unleash your maximum growth potential with our expert competitive analysis.

Discover your website's performance against the competition and understand your market position clearly. Armed with data-driven insights, you'll be able to identify opportunities, fine-tune your campaigns, and secure a larger market share.

Why Nelson O'Neill's Reporting System is the Best?

Transform your marketing strategy unmatched reporting system.

Our real-time data tracking and analysis provide you with in-depth insights, allowing you to make informed decisions and optimise your strategy for maximum results. Trust us to deliver the most comprehensive and actionable marketing reports for your business.

KPI Oriented Reports

Maximise your marketing success with our robust reporting system.

We focus on the key performance indicators (KPIs) that matter most to your business, delivering data and insights specifically crafted to help you improve your campaign performance and reach your marketing goals. Our reports are tailored to your unique needs and designed to provide you with the most valuable and actionable insights.

100% Dynamic and Bespoke

Customised just for you!

Our reporting system is fully dynamic and tailored to meet your specific needs and requirements. We collaborate with you to ensure that our reports deliver the most insightful and relevant information to help you optimise your marketing efforts and drive success.

24/7 Accessibility

Stay on top of your campaigns anytime, anywhere!

With 24/7 access to your reports whether at the office or on the go, you can access your data and insights whenever you need them. Plus, you’ll have the support of experienced digital marketing consultants!

100% Ownership by Client

Your data, your property!

We give you 100% ownership of your data and insights and have full control over them. You can use it to make strategic decisions and plan future campaigns with us. At Nelson O’Neill, your data is always safe, secure, and at your convenience – giving you the most comprehensive and accurate insights to succeed!

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What do you get?

Frequently Asked Questions

Digital Marketing Reports are invaluable tools that contain critical information regarding the performance of your campaigns. It includes insights that you can use to take action and make changes to improve your campaign’s performance.

Some of the metrics a Digital Marketing Report will allow you to track include website traffic, conversion rates, and social media engagement, among others. With this information, you can make informed decisions to improve your campaigns, bringing them more in line with your ultimate goals.

A digital marketing report can be customised depending on your specific needs. However, most commonly these reports will contain insights into your campaign’s progress and ability to reach your objectives and goals. They may also indicate your Return on Investment (ROI), customer lifetime value, and even how many leads you’ve generated – as well as the cost of those leads.

In a thorough marketing report, you may also find information regarding your competitors and how their campaigns are performing compared to yours. With this information, you can learn how to position your business or services to stand out within your industry.

Digital marketing campaigns can be an expensive investment, and we know you want to understand exactly where your money is going and what you’ll be getting in return. That’s where the performance report comes into play!

A performance report’s main purpose is to give you insights into how your campaigns are performing in relation to your goals. For example, it will help you evaluate your ROI for each campaign. Our marketing data analyst in Melbourne uses these reports to see how our clients’ campaigns are performing. We use these reports to provide advice and recommendations that will help you boost the overall performance of your campaign.

First, the report will have an executive summary that provides an overview of the key findings. Your time is precious, and the summary will cover all the key points at a glance. This includes information like the challenges the campaign is encountering, its successes, and future goals for the campaign. 

Next, the report will usually include a breakdown of all traffic metrics, broken down into certain categories to make the information easier to digest. Depending on the types of campaigns you’re running, a report can also include sections covering social media marketing, PPCSEO, content marketing, and details regarding the ROI of existing campaigns.

A report summary should be included in a digital marketing report because it provides a quick and easy way for stakeholders to understand the key findings and recommendations. It should highlight the most important metrics and insights from the report and provide a brief overview of how the campaign performed against specific goals and objectives.

There are several different types of reports, and each one has a unique purpose. However, the overall goal is still to provide you with invaluable information that will help you improve the overall performance of your digital marketing campaigns. The most common types of reports are:

  • General Marketing
  • SEM (Search Engine Marketing)
  • Digital Advertising or PPC
  • Social Media Marketing
  • Website Performance and SEO
  • Email Marketing
  • Content Marketing
  • E-Commerce
  • Revenue Reports

Without detailed reports, running a digital marketing campaign is like throwing money into the wind and hoping some of it comes back to you. You have no idea if you’re reaching the right audience, generating a return on your investment, or if you’re meeting even the most basic of your marketing objectives.

However, with a well-structured report, you not only get the information you need, you also see how you can improve and generate even more revenue, brand awareness, or leads.

As with any type of analytics, digital marketing analytics involves collecting and analysing data from your campaigns. In turn, you can use this in-depth information to make data-driven decisions regarding your marketing campaigns, goals, objectives, competition, and expenses.

Most importantly, this data will allow you to understand your audience and their behaviour in relation to your campaigns. Are you getting the leads you wanted? Are you outperforming your competitors? Do you know if your campaigns are reaching their full potential? With a well structured report and thorough analysis, you can find out!

Digital marketing analytics is important because it allows companies to understand their target audience and track the performance of their digital marketing efforts. By analysing data and metrics, companies can make informed decisions on improving their campaigns and achieving better results.

Marketing analytics collects data from various sources, such as website analytics, social media, email marketing and paid advertising campaigns. This data is then analysed and interpreted to gain insights into the campaign’s performance and target audience. These insights can be used to make data-driven decisions on improving the campaign and achieving better results.

Nelson O’Neill is a marketing analytics company in Melbourne, and our expert teams of analysts know exactly what to look for in a successful – or failing – campaign. Most importantly, we know how to use data from digital marketing reports to better understand how to help our clients tailor their campaigns to their audience and improve overall performance.

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Our digital marketing experts are here to help.

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