Goals & Budget

At the initial stage, we get on the same page about where you’re at and what you want to achieve. Then, our Google Ads management services are customised to match your goals. Finally, we get to know your business, product or service to discuss the budget and strategy required to get you where you need to be.

Discussing your business and understanding its position means we can adapt to your digital marketing strategy and amplify your results. We don’t shy away from realistic but ambitious milestones. Once we know what you want to achieve, we work out which tools can get you there, how much you’ll need to spend and how quickly it can happen. 

There’s only an ROI with investment, and finding the right balance at the outsight means expectations can be met or even exceeded. 

Analytics & Research

We need to know your current standing to get you where you want to go. So if you already have a Google Ads account, we review it, and if you’re starting from scratch, we provide a market review to get you started.
We’re here to help you make the most of your AdWords investment.

We take the time to review your campaigns, see where the money is going, and ensure it’s being spent in the right places. If we notice any areas where the budget could be used more effectively, we’ll adjust it and redirect the funds to strategies that are more likely to drive sales for your business. 

We have our finger on the pulse of the latest digital marketing trends. When it comes to paid advertising, we also get access to the latest tools. We combine extensive research on what’s happening in your market and where your competitors are missing opportunities.

That’s our cue to help you dive in and win those potential customers.

Target Audience

Your target audience is one of the most influential areas for finding missed opportunities. Working with profiles, we can create parameters to include similar potential customers you might not have considered before. 

Positioning your product or service in front of the people who want to buy it is what advertising is all about. Using Google Ads tools with our expert understanding of who those people are, where they are and what they want is what gets you that rapid ROI.

Landing Page Optimisation

Making a great first impression is incredibly important.

When a customer clicks on an ad, it’s essential to maintain a positive experience by delivering what they want and need. Well-optimized landing pages have the power to captivate potential customers effectively. However, creating a flawless appearance is just one aspect of leaving a good impression.

We specialise in helping you optimise your landing page to transform ad clicks into successful sales. This involves ensuring that customers find exactly what they’re expecting. Additionally, we make it effortless for them to complete their purchase, minimising any obstacles between them and your product.

Ad Copy

We’re confident that your perfectly optimised landing page will be seen because the ad copy will be compelling. Technology and tools are essential in digital marketing, but the content is king. So we include ad content creation in the process to ensure that you get noticed and for the right reasons. In this stage, our market research and target audience profiling come to the fore. We take what we’ve learned and translate that into attracting the right people’s attention. We know their pain points and problems. Now it’s time to craft clever copy to tell them how your product or service will solve them. The process can include some A/B testing and other research to fine-tune your copy. Once complete, you’ll have a landing page and ads that will do your hard work.

Performance Measurement

We don’t expect you to rely on us to tell you we’ve been successful. We set up performance measurements so that we can track the process.

These measurements not only reveal what strategies are effective but also provide opportunities for process refinement. We strongly believe in continuous improvement, which can only be achieved through diligent progress tracking. By utilizing metrics, we assess whether our expectations are being met and explore ways to surpass yours.

Analysing customer behaviour and preferences through the gathered analytics data is invaluable for both the Google Ads process and your broader marketing initiatives. It equips us with valuable insights to optimise your marketing efforts and better understand your target audience.

Launch Campaign

With all the necessary components and analytics in place, it’s time to initiate the campaign. The launch phase is filled with excitement and can be quite time-consuming. It calls for experienced professionals who understand what to expect and how to handle both positive and negative outcomes, ensuring a smooth journey.

Being competitive and open to innovation is essential for business growth. Therefore, launching a campaign can be a nerve-wracking experience. We recognize that when pushing boundaries, not every aspect will be flawless right from the start. That’s why we’re always available to make necessary adjustments and turn failures into opportunities for progress and development.

Performance Reviews

We continue our Google Ads Melbourne process after launch by scheduling regular reviews. Checking in on the campaign’s performance means seeing if it’s meeting our expectations and delivering your results. 

We review the original goals and strategy we discussed to ensure the campaign is delivering. Performance reviews are more than just an opportunity to see if we’ve done an excellent job. We’re honest and direct about what needs to be done to get more from the campaign.

Google Ads Reporting

Once the importance of achieving a rapid return on investment (ROI) has been emphasized, it’s time to observe the outcomes firsthand. When choosing a Google AdWords management agency in Melbourne, it is crucial to find one that meets all your requirements, and that’s precisely what we strive to do.

We diligently review the performance metrics, enabling you to witness the returns generated by the campaign. The performance measurements we have established are transformed into comprehensive monthly reports that provide you with the essential insights you need.

Our reporting process is aligned with your goals, business needs, and the agreed-upon campaign strategy. While ad clicks hold value, we understand that actual sales are even more significant. Therefore, our reporting focuses on delivering tangible results that truly matter to your business.